Ever wonder how the Gong Marketing Team creates such incredibly relevant, persona appealing, and actionable content? From inspiration to content generation, Content Marketing Manager,
00:38 - Gong Superpower"My superpower that Gong provides me with is the ability to eavesdrop into sales calls for inspiration and content generation."
00:46 - Content Marketing’s Biggest Challenge"One of the biggest challenges that we have is the ability to deeply understand the buyer"
00:55 - The Workflow on Finding the Right Calls to Help Build the Right Content" Here how I find and listen to Gong calls around customer pain points and challenges"
02:29 - Once the Right Call is Found, Nehal Listens to the Call to Gain a Deeper Understanding of the Customer Challenge"I try to fully understand the challenges of this persona"
3:11 - Once All the Informations is Gathered From These Calls, Nehal Gets to Work on Her Social Post"I make the main headline the challenge we are solving for"
03:34 - She Adds Content to Her Post That is Actionable"I pivot my content on how to take action on this challenge"
04:16 - Nehal’s Best Practice" I recommend listening to 2 calls a week to uncover pain points and challenges"
Video Available on Gong Academy - https://academy.gong.io/content-marketing-from-inspiration-to-generation?next=%2Fcontent-marketing-from-inspiration-to-generation%2F975140