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HOW GONG USES GONG

Stories from Gongsters about how they use Gong to solve their challenges and unlock their superpowers đź’Ą

  • 67 Posts
  • 54 Replies
68 Posts
Noga Aloni
Noga AloniGongster
published in HOW GONG USES GONG
How Gong Uses Gong: Using Gong to get your "Sales MBA"

In this episode of How Gong Uses Gong, learn how Mid-Market AE Adam Ochart uses the Gong Deal Board and Account Page to learn how the best at the company sell. "Find the biggest deals that are being worked, go in, and learn a ton. It's like getting your Sales MBA for free." Watch the full video here!

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Noga Aloni
Noga Aloni
Noga AloniGongster
published in HOW GONG USES GONG
How Gong Uses Gong: Using Gong to Design, Deploy, and Track Impact of New Pricing Initiatives

In this episode of How Gong Uses Gong, Daniel Kish, Director of Product Pricing and Packaging Strategy, shares how he leverages Gong to evaluate strategic pricing initiatives, and then evaluate the effectiveness of these initiatives. "The C-Suite at so many customers are often asking a very simple question - 'who are our best value sellers and what do they do that we should copy?' With Gong, we can tell you objectively not only who they are, but what they do." Watch the full video here!

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Noga Aloni
Noga Aloni
Noga AloniGongster
published in HOW GONG USES GONG
How Gong Uses Gong: Using Gong to Drive Optimal Collaboration with Managers

In this episode of How Gong Uses Gong, learn how Gong enables Commercial CSM Liz Koppel's superpower of staying aligned in real time with her manager, so that they can efficiently game plan and collaborate to stay ahead of risk, and drive her renewals. "It's crucial to have a full 360Âş view of what's going in my renewals and upsells and keep my manager up to date so we don't have to wait until we meet in a one-on-one, and we can Act Now (as we say at Gong)." Watch this video to see how Liz customers her Deal Board and leverages in-line editing.

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Noga Aloni
Noga Aloni
Noga AloniGongster
published in HOW GONG USES GONG
How Gong Uses Gong: Using Gong to land monster deals, faster

The superpowers that Gong gives Strategic AE Kara Kayrouz are efficient collaboration for team selling and the ability to truly listen and understand her customers. "Do not listen for your use cases, challenge yourself to hear and understand your customers... Once you understand, you create your hypothesis of what is happening in their world and how your solution is a critical part of their execution. Then you validate that with your customer." Watch this video to learn how Gong AEs land big upmarket deals faster by using Gong for team selling, and for “studying” deals.

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Noga Aloni
Noga Aloni
Noga AloniGongster
published in HOW GONG USES GONG
How Gong Uses Gong: Using Gong to quickly understand important customer context for new and transitioned accounts

The superpower that Gong gives Commercial CSM Liz Montgomery is the ability to quickly review accounts and understand a customer's true pains and business priorities before her initial conversations with them. "Without Gong, I wouldn't have the ability to hear the VoC and to be able to come into the conversation with a good understanding of what a customer is trying to accomplish." Watch this video to learn how Gong CSMs use Gong to quickly ramp up on important customer context for new and transitioned accounts, so that they're able to join all first customer calls with equal business stature.

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Noga Aloni
Noga Aloni
Noga AloniGongster
published in HOW GONG USES GONG
How Gong Uses Gong: Using Gong Alerts to be everywhere at once

In this episode of How Gong Uses Gong, Matt Biggerstaff, Manager of Commerical Customer Success, shares one of his favorite workflows for leveraging Alerts to get notified about important information. "The superpower that Gong provides me is the ability to know if our team is talking about specific topics in the right way." Watch this video to learn how Gong CS Leaders use curated Alerts to be everywhere at once.

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Noga Aloni
Noga Aloni
Noga AloniGongster
published in HOW GONG USES GONG
How Gong Uses Gong: Using Gong to tap into VoC to inform and validate product roadmap

In this episode of How Gong Uses Gong, learn how Product Manager Shefa Weinstein utilizes Hashtags in Gong to collect, organize, and utilize feedback directly from the voice of the customer to inform and validate product roadmap. "I get to do my job now with the true voice of the customer." Watch this video to learn more about why customer quotes matter and how product teams use them as "evidence."

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Noga Aloni
Noga Aloni
Noga AloniGongster
published in HOW GONG USES GONG
How Gong Uses Gong: Using Gong to understand and optimize Sales Engineering hour allocation across accounts

In this episode of How Gong Uses Gong, learn how Gong's Head of Sales Engineering, Rohan Vaidya, uses Gong to automate hour tracking (with no need for rep input), and optimize SE hour allocation across the most valuable opportunities. "One of the key pain points in every Sales Engineering org is how to track SE activities." Watch this video to see how the Gong for Salesforce Managed Package solves this pain point.

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Noga Aloni
Noga Aloni
Noga AloniGongster
published in HOW GONG USES GONG
How Gong Uses Gong: Using Gong to Re-Ignite Prospect Conversations

In this episode of How Gong Uses Gong, Kevin Wong, Mid-market AE and time traveler, shares how Gong solves the biggest challenge account executives face — the ability to hit the ground running when faced with a new book or account shuffle. "The superpower Gong gives me is the ability to travel back in time to find low hanging fruit in any of my accounts." Watch this video to learn how Gong's account executives use the Gong "Calls" page to uncover low hanging fruit and re-ignite prospect conversations.

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Noga Aloni
Noga Aloni
Noga AloniGongster
published in HOW GONG USES GONG
How Gong Uses Gong: Using Gong to Strengthen Future Renewal Conversations by Ensuring Consistent High Frequency Multithreading

In this episode of How Gong Uses Gong, Enterprise CSM Seong Kim shares how he leverages Gong to understand the frequent of engagement with key stakeholders to help them get ahead of key milestones. The superpower that Gong Deal Boards enable enterprise CSMs is the ability to have a strong grasp on renewals by making sure they are connected with the right people throughout the year. Watch this video to hear the recommended best practice that allows for CSMs to cut out the noise and provide mission critical context in a single view!

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Noga Aloni
Noga Aloni
Noga AloniGongster
published in HOW GONG USES GONG
How Gong Uses Gong: Using Gong to Fully Scope Pilots and Ensure a Smooth Onboarding Process

In this episode of How Gong Uses Gong, learn how our Implementation Specialists leverage Gong to fully scope pilots and create a smooth onboarding process for new customers. "The superpower that Gong gives me is the ability to have a singular holistic view into what pilots are coming and what information I can start collecting on these pilots so I can best execute when it's time." Watch this video to see how our specialists customize Deal Boards for complete visibility into incoming pilots and utilize streamlined workflows to determine the optimal time and resources required for successful customer onboarding.

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Noga Aloni
Noga Aloni
Noga AloniGongster
published in HOW GONG USES GONG
How Gong Uses Gong: Using Gong to Identify and Take Action on Forecasted Churn Risk

In this episode of How Gong Uses Gong, Director of Customer Success Tim Hill shares how Gong enables his superpower of overseeing a large CSM team of 30+ CSMs and delivering accurate net growth forecast for 2000+ customers. "As we continue to scale as a business and prepare to be a public company, it's critical that we understand what's going on within our business, including where there's risk and where there's opportunity." In this video, see how Gong allows Directors of CS to quickly analyze their renewal pipeline, immediately uncover risk, and take action. Watch to the end for Tim's recommended best practice!

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Noga Aloni
Noga Aloni
Noga AloniGongster
published in HOW GONG USES GONG
How Gong Uses Gong: Leveraging Gong to Ensure Second Line Leaders Are Effectively Coaching the Middle

In this episode of How Gong Uses Gong, RVP of Strategic Sales Dana Feldman shares how Gong makes her superpower of "moving the middle" possible. In a study by the Harvard Business Review, it was proven that getting frontline leaders to focus less on top and bottom performers and more on middle performers can yield over a 19% increase in performance. Watch this video to see how Gong helps 2nd line leaders ensure managers are focusing on these middle performers by answering which managers are coaching, who they are coaching, and what they are coaching on.

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Noga Aloni
Noga Aloni
Noga AloniGongster
published in HOW GONG USES GONG
How Gong Uses Gong: Using Gong to Drive Effective Prospecting in the Enterprise Space

Sales representative or superhero? With the superpower of breaking through the noise of prospecting efforts to spark the attention of an enterprise prospect, Seth Bangert from Gong's Enterprise Inside Sales team is both. "As a seller, the voice of the customer is more compelling than my own. Being able to send Gong calls where a prospect is organically sharing about Gong makes this more credible than a canned template or a case study." Watch here to learn Seth's workflow for cutting through the noise of a prospect's inbox and driving effective messaging.

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Noga Aloni
Noga Aloni
Noga AloniGongster
published in HOW GONG USES GONG
How Gong Uses Gong: Using Gong to Proactively Manage Opportunities and Efficiently Partner With Sales Teams

Sales engineers know the struggle of juggling different types of asks across dozens of opportunities and sales reps. Luckily, Gong Deal Boards enable SEs to have full visibility into their working opportunities, partner better with their sales counterparts, and maximize on close won revenue. This gives Sr. Sales Engineer Sasha Singh the superpower of proactively managing her pipeline. "I feel fully in control of my pipeline and know where to focus my efforts to bring in the most business." Watch here to find out how Sarah leverages Deal Boards!

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Noga Aloni
Noga Aloni
Noga AloniGongster
published in HOW GONG USES GONG
How Gong Uses Gong: Leveraging Gong Assist as your second brain so that nothing slips

In this episode of How Gong Uses Gong, see how Mid-market AE Adam Ochart utilizes Gong Assist, "the world's most intelligent task manager." Watch the video here to see Adam's top 2 workflows to drive deals forward, save time, and make sure nothing slips through the cracks!

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Noga Aloni
Noga Aloni
Noga AloniGongster
published in HOW GONG USES GONG
How Gong Uses Gong: Using Gong to Get Ahead of Macroeconomic Risk

Here at Gong, it's no secret that we value data. In this episode of How Gong Uses Gong, Senior Manager of Value Insights (and owner of the Gong on Gong program!) Sunny Huang shares how Gong leverages data from trackers to stay ahead of macroeconomic risk. "Beyond the business as usual risks you used to face, this is a brand new one and you have to adapt to it." In this video, learn which 3 plays you can implement today to fit your messaging, products, and services to your customer's new reality, track risk indicators for deals, and build a risk mitigation playbook.

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Noga Aloni
Noga Aloni
Noga AloniGongster
published in HOW GONG USES GONG
How Gong Uses Gong: Using Gong to accelerate QBR preparation by crowdsourcing & aggregating QBR-worthy moments

In this episode of How Gong Uses Gong, Senior Strategic CSM Meg Dougherty shares how the Calls Page enables her superpower of quickly resurfacing Business Review-worthy moments & insights for QBR preparation. Watch the video here to see Meg's workflow that helps her extract the most important information she needs to be prepared for conversations with executives!

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Noga Aloni
Noga Aloni
Noga AloniGongster
published in HOW GONG USES GONG
How Gong Uses Gong: Using Gong to become a better business partner to hiring managers

Ready to discover the recruiting superpowers that Gong brings to the table? Join Sales Recruiter Amanda Esquivel as she reveals how Gong for Recruiting helps her secure the best talent and build stronger partnerships with hiring teams. Amanda's superpowers:1. Being a better business partner to her hiring team.2. Securing the best possible talent for Gong at the appropriate level. Watch the full video here to see Amanda's favorite hack which ensures recruiters don't miss out on talent. This hack has resulted in at least 5 offers for candidates that Amanda was directly involved in hiring!

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Noga Aloni
Noga Aloni
Noga AloniGongster
published in HOW GONG USES GONG
How Gong Uses Gong: Using Gong to Bulletproof Your Case for Promotion

Enterprise CAE Jamie Sutton's superpower, which has helped her succeed through four interview cycles, is knowing how to advocate for herself. "Hiring managers need to know two things: that you are already doing your job incredibly well, and that you are going to perform or you are coachable in the role they are hiring you to do." The good news is that all the data is in Gong to help you prove these points! Watch this video to see 3 workflows you can use as you go through an interview cycle to demonstrate your strengths and prove to your hiring manager how effective you've been in your role.

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Noga Aloni
Noga Aloni
Noga AloniGongster
published in HOW GONG USES GONG
How Gong Uses Gong: Using Gong Assist to More Be Effective With Customer Follow Ups

What is Mid-Market CAE Julie Zwissler's superpower? ⚡️Lightning⚡️ fast follow ups, thanks to Gong Assist, which enables her to pull inspiration from her team's emails. "The quicker and more effective my follow up emails are, the higher the response rate and ultimately higher win rate for my renewals and upsells." Watch here to see Julie's workflow for crafting creative and effective follow up messaging.

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Noga Aloni
Noga Aloni
Noga AloniGongster
published in HOW GONG USES GONG
How Gong Uses Gong: Using Gong to Arm Reps with Realtime Competitive Intel & Effective Messaging

In this episode of How Gong Uses Gong, Jeff Black, Director of Sales Engineering, shares how Gong enables his superpower of capturing data from customer interactions to determine how well new product messaging is being adopted, ensuring sales engineers are being pulled into customer conversations at the right time, and upleveling team skill around competitive intelligence. While instant rep insights are available directly in Gong, managers of SE can leverage integrations to dig deeper. Watch here to see how Jeff leverages Tableau to arm his team with the most up to date messaging.

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Noga Aloni
Noga Aloni
Noga AloniGongster
published in HOW GONG USES GONG
How Gong Uses Gong: Using Gong to Make Enablement Decisions

In this episode of How Gong Uses Gong, Sales Enablement Manager Zoya Segelbacher shares how she leverages data to drive informed enablement decisions by measuring the adoption and impact of trainings. "[In Sales Enablement] we're trying to make sure that what we've taught gets adopted in the field. We want to see that when it gets adopted, it's actually having an impact. And, we also need to make sure that what we're surfacing to our leaders is credible. Leaning into the data really helps me do that." Watch this video to explore Zoya's workflow for tracking the adoption and performance of new trainings and initiatives.

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Noga Aloni
Noga Aloni
Noga AloniGongster
published in HOW GONG USES GONG
How Gong Uses Gong: Using Gong to Assess Risk and Optimize on Renewals

Mid Market Customer Success Manager Adelaide King's superpower is her ability to quickly assess risk across a high volume of renewals using Renewal Deal Boards. "Here at Gong we leverage the bidirectional sync between Gong and your CRM in our Renewals Deal Board to optimize our time spent on high volume renewals." Watch this video to discover the best practice Adelaide recommends for making catch-ups with your manager less overwhelming, freeing up more time to strategize on those critical, high-risk deals.

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Noga Aloni
Noga Aloni
Noga AloniGongster
published in HOW GONG USES GONG
How Gong Uses Gong: Using Gong's Generative AI to Drive Effective Messaging and Optimize Follow Ups

What's the secret behind Senior Customer Success Manager Alyson Radetsky's ability to focus on value-driven messaging? It's the time she saves on administrative tasks with the help of generative AI! Watch this video to see the 3 prompts Alyson uses to make the most of Gong Call Spotlight's Ask Me Anything feature, enhancing her call preparation and follow-up communication.

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