My stomach dropped…
And my heart started racing.
I squinted and leaned in towards the computer to confirm my eyes were not failing me (they weren’t).
Even though I didn’t want to believe it… there it was:
A response to an email my team sent to key customers and prospects earlier that day.
Now, normally, small typos don’t ruffle me — but this reply was different:
It pointed out an unfortunate email snafu that we sent.
With me as the sender.
To 101,451 of our customers.
Yes, that’s A LOT of people.
Not exactly the vibe we were going for…
WHAT HAPPENS NEXT?
I share how I responded to this mistake, and give you a 4 step action plan in this issue of The Edge - my monthly newsletter for executives. Check it out and let me know what you think.