Sham Sao, CRO, Board Director & Advisor, Growth 11 provides his perspective on why every C-level executive, not just those from sales, should understand the power that revenue intelligence provides. Through revenue intelligence time-strapped executives can harness the unfiltered voice of their customers and distill those insights to actionable strategies that drive growth.

• CMOs not only get real time insight into every sales conversation to inform campaigns, programs and content. 

• CPOs can hear pains directly from customers and develop solutions to address them rather than relying on sales and customer success to relay feature requests. 

• CCOs can ensure their teams are ramped faster and create delightful first impressions with a smooth handoff during onboarding.  

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