🎶 On the first day of 12 Days of Gong, the Visioneer Community gave to me…

…objection handling best practices from Mark Treacy! 🎶

Hear from Mark Treacy, Senior Sales Manager at LinkedIn, about how he uses Gong to improve objection handling amongst his team. 

The challenge: 

• Objection handling and competitive selling skills in an increasingly competitive digital landscape

The workflow: 

• Mark’s team performed keyword searches to analyze competitor mentions and common objections that were coming up on their calls
• They also used Gong call recordings for objection handling training and group role playing exercises 

The results: 

• A 20% increase in his sales team's patience and question rate quarter over quarter
• More effective handling of common ojections in market

Mark’s favorite holiday tradition: Visiting the Christmas Tree and Lights at Denver Union Station with his wife and son! 🎄

What are your best tips or workflows for improving selling skills and objection handling with your Sales team? Let us know in the comments below!