12 Days of Gong: How LinkedIn's Senior Sales Manager Mark Treacy uses Gong to improve objection handling

  • 8 December 2023
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12 Days of Gong: How LinkedIn's Senior Sales Manager Mark Treacy uses Gong to improve objection handling
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🎶 On the first day of 12 Days of Gong, the Visioneer Community gave to me…

 

…objection handling best practices from Mark Treacy! 🎶

 

Hear from Mark Treacy, Senior Sales Manager at LinkedIn, about how he uses Gong to improve objection handling amongst his team. 

 

 

The challenge: 

  • Objection handling and competitive selling skills in an increasingly competitive digital landscape

 

The workflow: 

  • Mark’s team performed keyword searches to analyze competitor mentions and common objections that were coming up on their calls
  • They also used Gong call recordings for objection handling training and group role playing exercises 

 

The results: 

  • A 20% increase in his sales team's patience and question rate quarter over quarter
  • More effective handling of common ojections in market

 

Mark’s favorite holiday tradition: Visiting the Christmas Tree and Lights at Denver Union Station with his wife and son! 🎄

 

What are your best tips or workflows for improving selling skills and objection handling with your Sales team? Let us know in the comments below!

 


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