🎶 On the second day of 12 Days of Gong, Nicole Bansal gave to us…

…best practices for Gong for Marketing! 🎶

Nicole Bansal, Head of Marketing at Viable, shared how she used Gong to help generate demo registrations and attendance. 

The challenge: Driving lead flow and product understanding 

The workflow: Using Gong's search filters, Nicole found snippets of customer reactions to the product during existing demos, which were then compiled into this 30-second sizzle reel.

The results: Evergreen marketing material with over 8,000 views from prospective customers (their most watched video — with more views than their demo video itself!)

Nicole’s favorite holiday tradition: Putting on some holiday tunes, putting a yule log on the TV, and decorating her Christmas tree! 

How do you use Gong for Marketing? Let us know in the comments below, and check out all of the live episodes of 12 Days of Gong here!