Question

Measure Marketing Success with Gong

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Hey All!

What are some of the ways you are measuring Marketing efforts with Gong? 

7 replies

Molly Kipnis
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This is a great question @Farooque! Tagging in some Marketing folks who may be able to share some tips and tricks 🙂 

@Megan P @Christina Mowry @Samed Hasaj @Brianna Krieg @Devin Mason @Ashlynn Pericacho @Jennifer Hartman @Cwillenzik5 @victoria.chernova 

Molly Kipnis
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@Farooque and here’s some existing Community content to get you started:

  1. Our own @victoria.chernova shares how we use Gong internally to create effective messaging, measure adoption, and uncover the market’s response. 
  1. @Peter Gillon shares how he uses Gong to collaborate with AEs as a Product Marketer.
  2. Our own @Jonathan Costet shares the 3 superpowers that Gong unlocks for Content Marketing managers

I hope this helps! 

 

Christina Mowry
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Hey @Farooque! Just one idea off the top of my head… And this isn’t something I’m personally doing but I heard this on the “Marketing Revisited” podcast.

Mark Huber from metadata said he listens in and/or searches on Gong to hear how people heard about metadata. If I remember correctly, all of their reps ask the prospect how they heard about metadata. And if they mention LinkedIn, it “validates” all of the effort metadata’s marketing team is putting into personal branding and amplifying the company messages and content.

Thanks for the tag @Molly Kipnis - I’m new here. Hope I did this right!🙂

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Awesome! I’ll dive into the recommended content and look into building a filter. 

Thanks for the direction @Molly Kipnis and @Christina Mowry 

Molly Kipnis
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@Christina Mowry Oooo that is a good one! Thank you for popping into the Gong Community and sharing that — you absolutely did it right! Do you mind sharing the link to the podcast episode if you have it?

Christina Mowry
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@Molly Kipnis here ya go! I’m like 90% sure it’s this podcast: https://rss.com/podcasts/marketingrevisited/460673/

Molly Kipnis
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@Christina Mowry You tha best! Thank you!

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