Community-Led Sales Discussion!
You’ve heard of product-led, marketing-led and sales-led, but have you heard of the community-led approach? And what does this mean for the future of sales? It’s no secret that “community” is gaining traction as one of the most prominent, up-and-coming new functions of business. When I joined Commsor as the Head of Sales in August of 2020, I entered this role having no idea that my team would not only be developing tools for folks in an essentially untouched market, but also completely redefining how a company could approach their sales process.A community acts as a micro version of your total addressable market and by managing it, you now have direct access to the topics, ideas, thoughts, wants, and needs of your current and potential customers all in one place. Information obtained from managing a community can be used to build trust and credibility with your “market place”, as it can be used to aid your team in launching the right marketing campaigns for your target audiences, the c
