Love this question ​@Ryan Portner! 

Here are a few ways our customers have used MEDDPICC to capture qualitative insights like pain points, champion strength, and deal context:

• Use tags or custom fields in Gong/CRM to log MEDDPICC details so it’s easy to track and review.

• Score qualitative elements (like Champion or Pain) on a simple scale (gives you a quick visual of where deals are strong or need help).

• Roll it up on initiative boards so you can see patterns across deals and coach your team more effectively.

Tagging in some fellow Community members for additional thoughts or ideas: 

​@Graham Knight ​@Matthew Sinnen ​@Ali Lamont ​@Maddy Sirois ​@Lauren Turner ​@Brandon_6 ​@Zamina Datoo ​@Haleigh Doherty ​@Jarming Huang ​@Cathy Mitchell ​@Lex Faughnan ​@Catherine Dang ​@jackatdisplayr ​@Marybeth Rozell ​@Amy Bryce ​@Daniel McFarland ​@David Tittle