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Question

Changing subject lines mid-flow

  • November 6, 2024
  • 4 replies
  • 67 views

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Hey all, we’ve recently rolled out Gong Engage for our prospecting efforts, and in a flow, we would like to be able to reply to a previous email, but edit the subject line (IE initial email’s SL is “connecting some dots” and a subsequent email would be edited to “following up - connecting some dots”, and so on).

 

I’m not seeing where to do that in Engage, but was wondering if I’m missing it somewhere?

 

Conor

4 replies

Molly Kipnis
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  • Community Manager
  • 597 replies
  • November 6, 2024

Hey @Conor Skipper! Tagging in @Carly Lohnberg and @Brandon James for some guidance here. 

Also, we have a group for Engage users that you are welcome to join! Lots of great best practices and updates here: https://visioneers.gong.io/groups/gong-engage-81


Carly Lohnberg
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  • Community Manager
  • 10 replies
  • November 6, 2024

@Conor Skipper Good question!  You aren’t missing anything because currently you can’t change the subject.  You can certainly reach out to your CSM and they can put in a feature request on your behalf.  There are no guarantees that it will change the outcome but our Product Team really appreciates feedback! 


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I miss the feature in Outreach that allows you to A/B test multiple subject lines within a Flow. Would be a great add. 


Carly Lohnberg
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  • Community Manager
  • 10 replies
  • December 4, 2024

@Brooks Dougherty That is a great idea as well!  We have a form of A/B testing planned to come some time next year for flow steps.  However, please reach out to your CSM who can make sure a feature request is filed on your behalf for A/B testing subject lines specifically!


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