Trackers for Champions, Multi-threading, Identified Pain

  • 19 December 2023
  • 2 replies


All, we are focused on building out trackers in Gong regarding our 3 main enablement behaviors we are looking to develop. 


Would love to see what y’all have built for trackers focused on:

  • Multi-threading
  • Champions
    • Identifying
    • Developing 
    • Testing
  • Identified Pain
    • Categories of Pain
    • Identifying Pain
    • Implicating Pain

2 replies

Userlevel 6
Badge +1

@coachzink I’m working on identifying some folks for you to connect with on this! Thanks for your patience 🙂


Userlevel 6
Badge +1

Hi @coachzink!

Our CSM team's best practice is to use Smart Trackers instead of Keyword trackers for sales methodology. Here are a couple examples of the boolean strings below our CSMs have used to help customers find the right calls for a smart tracker. If you want additional guidance on this, your CSM can assist!

"internal champion" | "trying to be the champion" | "other champion" | "be your champion" | "leading the champion effort" | "big champion" | "big fan" | "huge fan" | "love using your" | "primary reason we have"

Economic Buyer:
"involved in this decision" | "the decision makers" | "budget is this coming from" | "budget would this be coming from" | "authority to sing" | "who's budget" | "making the decision" | "involved in the evaluation"


I hope this helps! Please let me know if you have follow up questions.