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Gong Deal Boards/Analytics

I'm working on a project to improve our sales process and I'm looking for some insights and best practices from the community.

I need an automated way to identify deal ratios of emails to calls. This would help us spot and address potential inefficiencies in our communication strategy.

I've spent a lot of time reviewing Gong's dashboards, deal boards, and native metrics. From what I can tell, there isn't a simple, out-of-the-box solution to calculate this ratio by combining email data and call data from Gong directly within the Gong platform.

My Proposed Solution:
My current plan involves using Salesforce as the central hub to perform the calculation, and then importing that data into Gong. Here's my step-by-step approach:

  1. In Salesforce create custom fields on the Opportunity object to track Email Count and Call Count, updating them with Salesforce Flows.
  2. I'll map this new Communication Ratio custom field from Salesforce into Gong.
  3.  I'll use this new metric to build a custom Deal Board for our sales leaders and a Smart Alert to notify reps when a deal's ratio crosses a certain threshold.

My Question to the Community:
This solution feels a bit complex, and I'm wondering if I'm missing a more efficient or "Gong-native" way to achieve this.

Has anyone else tackled this problem? If so, how did you do it?

Are there any potential pitfalls with my proposed Salesforce/Gong integration method that I should be aware of?

Is there a different way to leverage Gong's capabilities (like a specific API or a feature I haven't found yet) that would make this process smoother?

Any help, pointers, or alternative solutions would be incredibly helpful. 

 

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