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Micro Insights for Email Marketing

  • 10 July 2024
  • 2 replies
  • 34 views

Good morning, all. 

 

I’m relatively new to gong, and our company is heavy on email marketing, especially in the early stages. I wanted to see if anyone could help me understand where to find insights into our emails based on subject line, length of email, keywords, etc., so we can create reporting around what is working and what isn’t. 

 

Thank you for your help. 

2 replies

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 Hi @Russell Koontz, welcome to the Visioneer Community and welcome to Gong! 

I see you are an Engage user, which gives you access to some email analytics like opens and replies. Here’s an exhaustive list of the analytics you can track with Engage

Even still, a conversation with your CSM is a best next step, since this is more of a strategic use case. I’ll let your CSM know this is something you’re looking to explore!

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Thank you @Molly Kipnis !!

I really appreciate all the information and your quick response. I’ll dig through the documentation you sent over. 

Than you again. 

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