Our company is driving some of the industry best promotions, but it is sometimes difficult to get sellers on board with positioning these promotions. I personally run week-over-over progress meetings on mentions of the promotions that we have highlighted for the week / month. I do this by creating a very specific tracker that will pick up a couple of key words. I double check the trackers against current conversations to ensure that I am picking up the right words and to limit false positives / negatives.
To take this a step further, I have a weekly meeting with my sales reps. We will listen to a handful of calls, as a team, to help everyone with their talk track around the specific promotion. This allows the sellers, and I see a much higher adoption rate for any of these promotions!