Hello!
We have a primary contact on all opportunities in SFDC because we are required to create opportunities from a contact… however, we have turned off requirements for reps to enter any other contact roles on opportunities for a number of reasons. We can look at things like Gong call participants to see who else is involved, but marketing (Marketo) would also like to act on this data and Marketo can really only use contact roles on the opportunity to see who is involved. Any way to populate contacts with roles (Contact Roles) on an opportunity based on call participation data? Example- 4 contacts from Beta Corp join a call tied to Opportunity X… could we have all 4 added to Opportunity X as contacts with the generic role like “influencer”? This would be supremely cool and helpful for our marketing org to nurture and measure influence...