How to augment and automate your CRM with Gong

Most teams rely on their CRM to understand activity in key accounts, inspect deals, and forecast accurately. But the data inside it often tells an incomplete or misleading story.

Updates are inconsistent, details are missing, and over time, the CRM drifts further away from what’s actually happening in customer conversations. Not because teams aren’t trying, but because the model depends on manual input to stay accurate.

The result is a system that is hard to fully trust and difficult to use as a foundation for decision-making.

In this session, we’ll walk through how to evolve that model using interactions you already capture in Gong so your CRM stays aligned with what’s happening across your deals.

You’ll learn how to:

• Keep your CRM complete and current without building manual logging habits into your team
• Push deal intelligence from customer conversations directly into the CRM fields your forecast depends on
• Turn conversation signals into automated CRM actions while keeping every record complete and connected

Featured Speakers:

• Sydney Tress - Senior Sales Enablement Trainer | Wolters Kluwer
• Aisha Creighton - Director of Revenue Transformation | Gong
• Neha Nirkondar - Sr. Product Marketing Manager | Gong
• Alejandro Martinez - Sales Engineer | Gong