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Hi Everyone --
We're rolling out a strategic initiative focused on tracking the adoption of specific storytelling and positioning content in sales calls. The goal is to measure how often certain slides are being used across deals (e.g., tracked as a % of deals) and ultimately correlate that usage to deal outcomes (win rates, velocity, etc.).

I know Gong Trackers are designed for keyword/phrase detection, but has anyone successfully used them to track slide titles or specific content usage within shared decks or screen shares? Or is there another method/tool within Gong you've used to achieve this kind of tracking and reporting?

Would love to hear how others have approached this—especially if you're tying content usage to pipeline performance or rep adoption metrics.

Thanks in advance!

​@Mandy Miller great idea. This would really help tie in ROA to content enablement teams and CMS’s like Seismic. Sadly I’m not aware of how to do this but bumping and would be a cool product feature!

​@Mandy Miller there is a way to do this.  When you search a conversation directly in Gong, use Words or phrases in a slide filter (you may need to add it).  Apply additional filters as you see fit. You will see the analytics in Gong.  If your permissions allow, you can then download a report from the conversations page.   I would also suggest setting up a call category.  This will allow you to leverage the Initiatives board under Insights. 

​@Ann Guy -  Hi!  I can set this up as a filter, but does this option exist as a tracker that can then be used as an initiative? 

​@Mandy Miller I’m reading through this thread because I’m looking to achieve something similar. From what I’ve gathered, the best way is to teach the AE’s to actually SAY the slide title in the conversation. Then, we can build a smart tracker for each title and separate phrases for an initiative board. 

Is it the best? No. But, it might give you a good starting point and managers can easily identify sellers on their team(s) that are not adoption the talk track. 

Hoping to hear more creative solutions or workarounds about this topic!

​@Ann Guy -  Hi!  I can set this up as a filter, but does this option exist as a tracker that can then be used as an initiative? 

​@Mandy Miller  you use the initiatives board of you set up the filter as a call category. This will allow you to set multiple filters to be more granular.  As an example, create a call category filtering words on a slide “what we heard”, external calls only, longer than 15 minutes, for opportunities in demo stage.  

I hope this helps. 

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