What’s your best Gong rollout advice?

As a PMI certified project manager, I see the full value of established the COE with stakeholders and roles defined in advance as well as the communication plans to begin getting buy-in from all players.  More planning up front will definitely yield better results.

As a PMI certified project manager, I see the full value of established the COE with stakeholders and roles defined in advance as well as the communication plans to begin getting buy-in from all players.  More planning up front will definitely yield better results.

A strong communication strategy is vital.  Building awareness strengthens any roll-out. 

Test with smaller teams! Have a sales user Champion to support you with other teams

My best piece of tactical advice for fellow Program Managers rolling out Gong would be to focus on tracking key calls, gaining visibility into pipelines, and using that data to proactively assist managers.

When rolling out Gong, ensure that you’re setting up proper tracking for sales calls and interactions. This will give you and your team the ability to closely monitor how reps are engaging with prospects and customers, allowing you to identify patterns, areas of improvement, and best practices.

Take full advantage of Gong's pipeline visibility to track deals in real time and ensure you have clear, actionable insights on what’s happening at every stage. This is invaluable for both coaching sales reps and ensuring that managers can make data-driven decisions, rather than relying solely on anecdotal information.

By leveraging this data, you can assist managers in pinpointing where their teams may need additional support, whether it’s refining messaging, adjusting sales strategies, or identifying opportunities to close deals more efficiently. With Gong, you can provide managers with the insights they need to optimize performance, improve forecasting, and ultimately drive better outcomes across the team.