How Gong Uses Gong: Using Gong to Make Enablement Decisions

In this episode of How Gong Uses Gong, Sales Enablement Manager Zoya Segelbacher shares how she leverages data to drive informed enablement decisions by measuring the adoption and impact of trainings.

"[In Sales Enablement] we're trying to make sure that what we've taught gets adopted in the field. We want to see that when it gets adopted, it's actually having an impact. And, we also need to make sure that what we're surfacing to our leaders is credible. Leaning into the data really helps me do that."

Watch this video to explore Zoya's workflow for tracking the adoption and performance of new trainings and initiatives.