I know you can set up alerts and automatic digests right in Gong, but I’m looking to go a step further - summarize what I’ve found to create a digest of interesting insights that I send to my sales leaders & teams every week or so.
Does anyone have examples of interesting insights they’ve shared with their sales teams, and what they did in Gong to find those?
+2Oooo this is an awesome question
We aren’t doing this yet, but have talked about including insights from Gong in our weekly Sales newsletter.
I haven’t done this yet, but I think it’s a great idea! How about building a custom deal board for this sole purpose? Filter it hard so that only the relevant info will arise from it?
Ideas could be to filter on certain warnings, deal size, trackers etc.
Thanks for the replies!
Love the deal board idea
Gong Newletter 
March 2022 
Sharing insights now that we're starting to get some good data
Shout out to @X for tagging the #mantra in his call [link]! $20 is up for grabs for the next person… 
[VP Sales] listened to the most calls at a whopping 34! 
Runner-up was [EBR] with 25. #neverstoplearning
Competitors were mentioned in 48% of our calls. 
They're probably sneaking into way more of our dealz than that! 
Prepare yourself with our [Defensible Differentiators linked here] these docs contain trap-setting discovery questions you can use to get ahead of the competition! 
More coming next month!
Good luck closing out the quarter! 
+2Thanks for the replies!
Love the deal board idea
Gong Newletter March 2022 Sharing insights now that we're starting to get some good data
Shout out to @X for tagging the #mantra in his call [link]! $20 is up for grabs for the next person… [VP Sales] listened to the most calls at a whopping 34! Runner-up was [EBR] with 25. #neverstoplearning Competitors were mentioned in 48% of our calls. They're probably sneaking into way more of our dealz than that! Prepare yourself with our [Defensible Differentiators linked here] these docs contain trap-setting discovery questions you can use to get ahead of the competition! More coming next month!
Good luck closing out the quarter!
This looks SO good!! Thank you for sharing in the Community
+4I love the variety of ideas on this thread. Love
While I will show various examples in future posts, I'm sharing some Content and Cadence ideas to help you have the most success with your users.
Content
As you point out there are way for Gong users to self-serve information, so what it seems like you are looking to provide is easily digestible interesting insight that might be hard for them to do on their own. Hard because it may mean exporting data from Gong (using CSV or the API), massaging the data, maybe combining it with other Gong or CRM data, and making it look good.
I've found myself doing this type of motion in order to get valuable information such as the following with the data sources in ().
Cadence
What has worked well for me is mixing up the weekly cadence of what’s provided. Trends take time to be trends (!) and things usually don't change vastly over the course of a few weeks. While you might be tempted to give an impressive set of multiple insights, you might get better engagement with a well timed insight or two that tells an interesting narrative.
Have fun with it.
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