Question

Anyone sending Gong digests to your sales team?

  • 23 March 2022
  • 6 replies
  • 200 views

Userlevel 1
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I know you can set up alerts and automatic digests right in Gong, but I’m looking to go a step further - summarize what I’ve found to create a digest of interesting insights that I send to my sales leaders & teams every week or so. 

Does anyone have examples of interesting insights they’ve shared with their sales teams, and what they did in Gong to find those?


6 replies

Userlevel 6
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Oooo this is an awesome question @Serra! Tagging in a few Gong gurus for input. 

@Arielle Parnes-Katz @Mike Cardno @Leon Hassid @Marie-Louise Dalsgaard @Kelly Parks @Paola Londono @Danny McCarthy @Marshall Hamilton @Elin Hammenfors @Jessica Myers @Ophir Sprinzak @Anna Coyle 

Userlevel 1

We aren’t doing this yet, but have talked about including insights from Gong in our weekly Sales newsletter. @Serra I’d be happy to brainstorm ideas with you. 

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I haven’t done this yet, but I think it’s a great idea! How about building a custom deal board for this sole purpose? Filter it hard so that only the relevant info will arise from it?

Ideas could be to filter on certain warnings, deal size, trackers etc. 

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Thanks for the replies!

 

Love the deal board idea @Elin Hammenfors, that can be my eyes and ears to cherry pick interesting tidbits from. We’re still working on customizing those right now.

 

@Arielle Parnes-Katz to kick off the brainstorm I will share with you what I ended up with! This will definitely evolve over time, but here’s a first pass (plz excuse the formatting):

 

:loudspeaker: Gong Newletter :rotating_light:
:mostly_sunny: March 2022 :tulip:
:chart_with_upwards_trend: Sharing insights now that we're starting to get some good data :chart_with_upwards_trend:

  • :person_in_lotus_position::skin-tone-3: Shout out to @X for tagging the #mantra in his call [link]! $20 is up for grabs for the next person… 
    • Easy button: mantra cheatsheet
  • :ear::skin-tone-3: [VP Sales] listened to the most calls at a whopping 34!
    • :second_place_medal: Runner-up was [EBR] with 25. #neverstoplearning
  • :boxing_glove: Competitors were mentioned in 48% of our calls.
    • ​​​​​​​:mouse: They're probably sneaking into way more of our dealz than that! :cheese_wedge: Prepare yourself with our [Defensible Differentiators linked here] these docs contain trap-setting discovery questions you can use to get ahead of the competition! :mouse_trap:
More coming next month!

:four_leaf_clover: Good luck closing out the quarter! :moneybag:

 

 

Userlevel 6
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Thanks for the replies!

 

Love the deal board idea @Elin Hammenfors, that can be my eyes and ears to cherry pick interesting tidbits from. We’re still working on customizing those right now.

 

@Arielle Parnes-Katz to kick off the brainstorm I will share with you what I ended up with! This will definitely evolve over time, but here’s a first pass (plz excuse the formatting):

 

:loudspeaker: Gong Newletter :rotating_light:
:mostly_sunny: March 2022 :tulip:
:chart_with_upwards_trend: Sharing insights now that we're starting to get some good data :chart_with_upwards_trend:

  • :person_in_lotus_position::skin-tone-3: Shout out to @X for tagging the #mantra in his call [link]! $20 is up for grabs for the next person… 
    • Easy button: mantra cheatsheet
  • :ear::skin-tone-3: [VP Sales] listened to the most calls at a whopping 34!
    • :second_place_medal: Runner-up was [EBR] with 25. #neverstoplearning
  • :boxing_glove: Competitors were mentioned in 48% of our calls.
    • :mouse: They're probably sneaking into way more of our dealz than that! :cheese_wedge: Prepare yourself with our [Defensible Differentiators linked here] these docs contain trap-setting discovery questions you can use to get ahead of the competition! :mouse_trap:
More coming next month!

:four_leaf_clover: Good luck closing out the quarter! :moneybag:

 

 

This looks SO good!! Thank you for sharing in the Community @Serra

Userlevel 5
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I love the variety of ideas on this thread. Love @Elin Hammenfors deal board idea, and @Serra’s  artistic creativity.

While I will show various examples in future posts,  I'm sharing some Content and Cadence ideas to help you have the most success with your users. 

 

Content

As you point out there are way for Gong users to self-serve information, so what it seems like you are looking to provide is easily digestible interesting insight that might be hard for them to do on their own.  Hard because it may mean exporting data from Gong (using CSV or the API), massaging the data, maybe combining it with other Gong or CRM data, and making it look good. 

I've found myself doing this type of motion in order to get valuable information such as the following with the data sources in (). 

  • Sales Process Compliance (Call & Trackers)
  • Pipeline Risk & Review (Deal Boards)
  • Scorecard Trends (Scorecards)
  • Competitive Mentions (Calls * Trackers)
  • Rep Performance/ Productivity (Calls & Teams Page)
  • New Hire Cert Progress (Scorecards, Team)

 

Cadence

What has worked well for me is mixing up the weekly cadence of what’s provided. Trends take time to be trends (!) and things usually don't change vastly over the course of a few weeks. While you might be tempted to give an impressive set of multiple insights, you might get better engagement with a well timed insight or two that tells an interesting narrative. 

 

Have fun with it.

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