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@Justin Benton is an Account Executive at FormAssembly and one of the winners of the #MyGongSecret campaign for his incredible Gong best practice for Account Executives. (Learn how Justin uses Gong to uncover emotions in his prospect’s decision-making process here!)

 

Read on to learn more about Justin and what makes him Gongfamous!

 

Q: What’s a fun fact about you? 

A: I can reenact almost any scene from the 2001 cinematic treasure “Joe Dirt” from memory.

 

Q: What is your favorite feature in Gong?

A: The Interaction Stats on calls in Gong that track more traditionally ambiguous metrics, such as interactivity and patience, is a feature I swear by. As a habitual fast talker, being able to monitor these stats has helped make me a better listener, communicator, and therefore, seller.

 

Q: How does Gong make your life easier?

A: There are multiple ways the platform is used to support my processes and goals but it’s hard to top being able to share any and every critical moment I have on a call with an internal team member. Being able to provide a snippet or tag a teammate on a call when I need them to jump in and collaborate just makes sense compared to relying solely on my recollection.

 

Q: What is your advice to Account Executives who are just getting started in their career?

A: Lean on and learn from others. Whether it’s proven pros on LinkedIn or vets on your own team, soak up as much knowledge as you can from others who have succeeded and try everything until you learn what works for you. Almost anything you’re trying to achieve in the world of sales someone has built out a pretty successful formula for.

 

Q: If you weren't doing what you do now as a career, what would you be doing instead?

A: If I could pick any career just on the basis of enjoyment, I would either be a florist (I can’t imagine anything more peaceful) or an auctioneer (I have always been jealous of the auctioneer “chant”).

 

Q: Bonus question: Salty or sweet?

A: I will never turn my nose up to something sweet, but if forced to pick, I have to go salty. It is a pillar in so much of the foundation of cooking and taste in general.

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