If customer referrals are gold, unsolicited customer referrals are platinum.

When Chief Revenue Officer at Inflow Communications, a Gong customer and Genesys partner, said, “Because of Gong, we are moving significantly more business,” that’s all Alex Ball, VP of Mid-Market & Velocity Sales at Genesys needed to hear. He was “all in,” ready to learn more.

Alex immediately started internal discussions at Genesys about Gong.

“When a partner goes out of its way to share how much they love a product in its tech stack,” said Alex, “that speaks volumes.”

Once Genesys purchased Gong, they began understanding what Inflow meant about “moving significantly more business.” 

In the first year of implementing Gong, Genesys achieved the following:

• A 50% increase in win rate for Gong-influenced calls
• A 38% reduction in opportunity time to close

THE CHALLENGE

Genesys wanted to reduce the amount of time sales managers spent on each account’s prep work. It also needed  more efficient onboarding to make reps self-sufficient sooner.

THE SOLUTION

• Deal boards and account pages with all the info managers need about each deal

• Deal warnings pinpoint trouble spots so managers can coach reps to win

• A self-guided, onboarding Library lets new reps review call examples any time

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