12 Days of Gong: How Viable's Head of Marketing Nicole Bansal uses Gong to drive lead flow and product understanding

  • 12 December 2023
  • 0 replies
  • 86 views
12 Days of Gong: How Viable's Head of Marketing Nicole Bansal uses Gong to drive lead flow and product understanding
Userlevel 6
Badge +1

ūüé∂ On the second day of 12 Days of Gong, Nicole Bansal gave to us‚Ķ

 

‚Ķbest practices for Gong for Marketing! ūüé∂

 

Nicole Bansal, Head of Marketing at Viable, shared how she used Gong to help generate demo registrations and attendance. 

 

 

The challenge: Driving lead flow and product understanding 

 

The workflow: Using Gong's search filters, Nicole found snippets of customer reactions to the product during existing demos, which were then compiled into this 30-second sizzle reel.

 

The results: Evergreen marketing material with over 8,000 views from prospective customers (their most watched video ‚ÄĒ with more views than their demo video itself!)

 

Nicole’s favorite holiday tradition: Putting on some holiday tunes, putting a yule log on the TV, and decorating her Christmas tree! 

 

How do you use Gong for Marketing? Let us know in the comments below, and check out all of the live episodes of 12 Days of Gong here!


0 replies

Be the first to reply!

Reply