MARKETERS: What is your #1 Gong best practice?

  • 25 July 2022
  • 8 replies
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What is your #1 Gong best practice?

 

Respond to the thread below with your best-kept secret about how you use Gong to make an impact at your organization.

 

This contest is officially closed — but you can still share your tips and tricks with the Gong Community in the thread below! 

 

The first 5 people to respond with top-quality tips or best practices will win some exclusive vintage Gong swag. (Remember our old logo? Want it in your closet?)

 

And…one lucky winner will get 30 minutes on Gong’s Head of Content Strategy Devin Reed’s calendar AND a feature on our LinkedIn page.

 

Here’s how to participate: 

  1. Write up a quick post (about a paragraph) about how you use Deals to support your coaching initiatives. You can also record a video, write a song, or get creative!

  2. For a second entry

    1. Click the three dots on the bottom right hand side of your post and hit “Link to URL” 

    2. Share your best practice with the link to your post and the hashtag #MyGongSecret on your LinkedIn. 

 

Submissions will be accepted until this Friday, July 29th at 12:00 AM CT, but if you want that vintage Gong swag, we don’t recommend waiting. 😉


8 replies

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Marketer here 👋

 

One thing that I like to do is search in Gong for competitor keywords, and also the phrase “i love Alyce.” This gives me intel that I can use in my marketing campaigns - angles to play up, misconceptions to expose, etc. Also helps me understand the perception of our brand in the market.

 

and also i search “linkedin” because occasionally people talk about our linkedin presence which helps me validate what I’m doing is working :)

I love Gong!

 

One way I utilize the data is by searching by product name and what pain points are being brought up. I listen to our prospects’ language and utilize this when designing messaging for our email campaigns.   Sometimes the language can vary by industry or department so it’s a nice way to personalize and use the language they use.

I also sometimes gain insights into some of our competitors and what our prospects find lacking with their solutions.  This enables us to build out better battle cards and give the sales team some ammo when taking on a competitor. 

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@Laura Bailey Yessss using Gong for building battle cards is 🔥 Thank you so much for sharing your best practice!

I’m in Revenue Operations and when doing data analysis: I pull out any outliers or notable records to explore or listen to. It helps add context to the data and strengthens my presentation skills when sharing findings with the team.

Knowing that team members will ask “why did this happen?” it lets me be ready with the answer and adds more value to the insights from the data.

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@Annie Jackson LOVE this tip! Thank you for sharing!

Userlevel 6
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Marketer here 👋

 

One thing that I like to do is search in Gong for competitor keywords, and also the phrase “i love Alyce.” This gives me intel that I can use in my marketing campaigns - angles to play up, misconceptions to expose, etc. Also helps me understand the perception of our brand in the market.

 

and also i search “linkedin” because occasionally people talk about our linkedin presence which helps me validate what I’m doing is working :)

Following up here to add this relevant Gong Academy resource written by Gong Customer Training Specialist @Chris Maironis:

Collaborator's Corner
Extract nearly endless amounts of crucial information to aid decision making and drive strategy without spending countless hours listening to sales calls.
https://academy.gong.io/collaborators-corner?reg=1

Userlevel 6
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I love Gong!

 

One way I utilize the data is by searching by product name and what pain points are being brought up. I listen to our prospects’ language and utilize this when designing messaging for our email campaigns.   Sometimes the language can vary by industry or department so it’s a nice way to personalize and use the language they use.

I also sometimes gain insights into some of our competitors and what our prospects find lacking with their solutions.  This enables us to build out better battle cards and give the sales team some ammo when taking on a competitor. 

Following up here to add this relevant Gong Academy resource written by Gong Customer Training Specialist @Chris Maironis:

[Customer Marketing Leader] Using Gong to Hunt for Customer Stories
Learn how Gong's Director of Customer Marketing uses Gong to optimize how she sources, qualifies, and determines the best timing for outreach for customer stories.
https://academy.gong.io/customer-marketing-hunting-for-raving-fans

Userlevel 6
Badge +1

I’m in Revenue Operations and when doing data analysis: I pull out any outliers or notable records to explore or listen to. It helps add context to the data and strengthens my presentation skills when sharing findings with the team.

Knowing that team members will ask “why did this happen?” it lets me be ready with the answer and adds more value to the insights from the data.

Following up here to add this relevant Gong Academy resource written by Gong Customer Training Specialist @Chris Maironis:

Call Search - Uncover Insights
Truly understand how your product (features, competitors, pricing, value, etc) is received in the market.
https://academy.gong.io/call-search-uncover-insights

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