How Gong Uses Gong: Using Gong to Source and Create Content

Ever wonder how the Gong Marketing Team creates such incredibly relevant, persona appealing, and actionable content? From inspiration to content generation, Content Marketing Manager, @nehal.tenany shares her workflow on how she creates attention grabbing, easily digestible, helpful and relevant content.
 

Gong Superpower
"My superpower that Gong provides me with is the ability to eavesdrop into sales calls for inspiration and content generation."
 

Content Marketing’s Biggest Challenge
"One of the biggest challenges that we have is the ability to deeply understand the buyer"
 

The Workflow on Finding the Right Calls to Help Build the Right Content
" Here how I find and listen to Gong calls around customer pain points and challenges"
 

Once the Right Call is Found, Nehal Listens to the Call to Gain a Deeper Understanding of the Customer Challenge
"I try to fully understand the challenges of this persona"
 

Once All the Informations is Gathered From These Calls, Nehal Gets to Work on Her Social Post
"I make the main headline the challenge we are solving for"
 

She Adds Content to Her Post That is Actionable
"I pivot my content on how to take action on this challenge"
 

Nehal’s Best Practice
" I recommend listening to 2 calls a week to uncover pain points and challenges"

Watch the video here: https://listen.casted.us/public/76/Gong-on-Gong-36ab42c1/87633bcc