Badging Tiered System for Gong Adoption

Love this question! Tagging in a few folks who may have some ideas around driving Gong adoption with gamification: 

​@Chiara Gianola ​@Kim Fitzgerald ​@Aidan McGrath ​@Kerry Heilskov ​@Tahana Pierre ​@Katie White ​@Elizabeth Mulford ​@Daniel McFarland ​@Trinda Wood ​@John Machak ​@Olga Filakouris ​@Amy Bryce ​@aframpton ​@ludesimone ​@Kelly-Marie Melville ​@breannalancaster ​@Christina Merrill ​@Blake DuBose ​@Kim McGoldrick ​@Shweta Sharma ​@Alexandra Munoz ​@Vicki Kam 

I am loving this idea!  We send usage / activity reports out to the leaders each month, but gamifying it - yes please!  Maybe you should work some Gong Academy courses into the mix (to get to Guru level perhaps)?  Our LMS gives us the ability to create leaderboards and badges, which I’m thinking would also be great to use here if you have that functionality.  (Really get folks competitive)

We aren’t using gamification this way, but some ways we have driven adoption that are practical for our business: 

1. All customer facing calls are recorded at our company (if we schedule them and customer/prospect allows), this is a non negotiable 
2. Our VP/C-Suite are actively calling out good things in calls, via comments and/or sharing on slack - We also have a Weekly GTM Report that our VP of Revenue builds with leads, he is consistently adding calls in there and shouting out folks 
3. We have weekly / bi-weekly gong call reviews, Managers with Enablement team, and Managers with direct reports. We tend to pick calls that deals need inspection, but we also ask our team to send calls in if they need some advice or support (had trouble with messaging etc.) 
4. We encourage everyone to tag others in calls, aes will tag product, etc. We use these calls as teaching moments. 
5. From a top-down approach, our VP of Revenue is consistently checking how many calls are being listened to by his managers; he will ask in every check in with those folks. We have made it part of the culture, gong is more than our recorder. 

Hope this is helpful in some way, happy to chat more! Also thanks ​@Molly Kipnis for the tag :) 

Thanks ​@Kerry Heilskov and ​@Olga Filakouris for chiming in! 

Hey ​@Marissa Council - 

Love the idea to drive early adoption, not sure about the metrics though.  IMO you are just trying to drive behaviors, but not connecting behavior to outcome.  I’d try to think of metrics that can’t be “gamed” by the staff.    
 

What worked for us was having our frontline managers bought in and heavily providing tangible feedback on calls through notes and role-specific scorecards.  A KPI that you could have is # of calls submitted for feedback or scoring.

A way that we would ensure that reps were listening to other calls was having calibration sessions within the team where we’d send out one person’s call and then the following week, we’d score and give peer to peer feedback.  At first everyone was timid to give any constructive criticism, but overtime they started pushing each other to be better, and were also taking the feedback and implementing it into their own calls.