Sheena Badani, Senior Director of Marketing at Gong introduces the perspectives of Geoffrey Moore, author of “Crossing the Chasm” and investor at Wildcat Venture Partners, on the shift from a product-first approach to a customer-first approach when it comes to selling. With revenue intelligence you can prep for every customer interaction and handoff. Read the full blog to learn more on:

• Understand the 5 key personas involved in any technology purchase

• Identify which personas you are selling to at any given time

• Leverage those insights to align your sales strategy accordingly

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