Thanks to everyone that attended today’s Community Meetup focused on making the most of your data in Gong. We were pleased to see a number of Gong employees from the Product Analytics Team and Value Engineering team. They are curious to hear from Gong customers, and we expect to have them join future meetups. It’s a great opportunity to get insight into current and future features. Thank you
Thank you
Today’s We focused on ways to discover what is working or not in your deals. Who doesn’t want to know that?!
Highlights:
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People spoke about the “sea of data” and wanted to know how to explore that sea using Gong
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We presented assumptions and tips on how to approach this type of analysis. For example I proposed that it helps when you have the following:
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The data to support your research (What % of your calls are tied to an opportunity?)
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The hypothesis to guide your discovery
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The wisdom to know multiple things contribute to an outcome
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The knowledge to use human and machine based approaches
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We touched on various areas of the product that help answer what is working:
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Win Loss
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Initiatives (comparing sales process boards based on Closed Won or Closed lost deals)
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Whisper For Topics
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Insights using Call Categories
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I demonstrated a Google Sheet based Closed Deals analysis by exporting Call data from the Conversations tab. I shared the sheet with you to copy and modify.
I really liked Claudia’s observation that behavioral data (patience, longest monologue, etc.) are most helpful at a rep level, whereas tracker based data is most helpful at a macro strategic level.
Call To Action:
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Try some of the ideas people presented
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Experiment with the Google Sheet to analyze your closed deals
Thanks,
Andrew.