Question

Common areas of struggle?

  • 10 May 2023
  • 5 replies
  • 64 views

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Within Gong, what area(s) do organizations struggle with the most during:

  • implementation
  • day-to-day use

What are the proactive steps recommended during implementation that will help to minimize these areas of difficulty?


5 replies

Userlevel 6
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This is a great discussion question! 

Julia, we have a couple of threads/articles that address this:

I’ll also tag some of our certified program managers, who have deep experience mitigating some of the issues you mentioned! 

@Samantha Piotrowski @Kayleigh Canavan @Rupinder Kaur @Jennifer Clark @Isabella Rocha @Ian Gwynne @Tea Luketic @Stephen Chin @Rachel Garcia James @Dawson Wallace @Bryan Collins @Adam Saisad @Alex Hunter @adampayne03 @Daniel Kelly @ValSG @Ana-Maria Frampton @Kason Kedersha  

(I’ve got some Visioneer swag for folks who help out a fellow Community member! 😄)

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Hi Julia,

Def understand some of those pains. Something I have been focused on within my org is the day-to-day use aspect of it. Obviously every company uses the tool differently, but I found that when it comes to adoption of Gong, it really starts from the top down. Once you have buy-in from the top of your org it makes it a lot easier to implement day-to-day expectations, such as scoring calls or even utilizing snippets in call reviews with managers. Happy to discuss further if you have a specific pain point within the day-to-day use! 

Userlevel 6
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@Adam Saisad Nice tip! @Julia I hope you take him up on the offer to chat! Adam, look out for a DM from me :) 

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Hey @Julia - Speaking from personal experience, we struggled with the following, but have figured it out along the way:

  • Implementation: Ensure you have all of the technical admins involved in the implementation process to the extent they need to be. We were lucky in that our technical admins were also our Salesforce Admins, so they were able implement the two systems really easily.
  • Day-to-Day Use:
    • Operationalizing Gong took a bit of time to ensure the assistant was being added to all events (where possible)
    • Getting our Sales / CS Leadership teams to dive into the really valuable functionality (like Libraries, Coaching, Forecasting) also took some time to get them comfortable with the functionality. 
    • With any changes to our revenue model in Salesforce, those changes also needed to be reflected in Gong. This is just a maintenance thing that requires a set of eyes to periodically check in on. 

With the above being said, I think it’s really smart to have everyone involved in the Gong initiative (Technical Admins, Program Managers, Sales Leadership, and CS Leadership, etc.) in a steering committee that revisits Gong on a monthly or quarterly basis to ensure everyone is on the same page. This is true both during the Gong implementation as well as the day-to-day. 

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Great comments (and encouragement) @Adam Saisad, @Alex Hunter, @Molly Kipnis. I appreciate. Let me get through more of my training and I will circle back. Thank YOU!

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