Solved

Using Gong to introduce a Sales Methodology

  • 6 July 2021
  • 5 replies
  • 263 views
Danny McCarthy
Userlevel 2
Badge

Hi Everybody, 

Has anyone used Gong to assist with rolling out a sales methodology? If so, what did you use Gong for and were there any challenges? 

Thanks! 

icon

Best answer by Devon Kirschmann 9 July 2021, 19:04

View original
Danny (DMc) McCarthy, Atlassian

5 replies

Adriana Romero
Userlevel 2

100% - especially using scorecards and trackers to make sure the behaviours are being changed and adopted.

Dir. Enablement - LevelJump
Courtney Tucci
Userlevel 2
Badge

We use MEDDICC which involves using a common vernacular. I’ve created very specific trackers inside of Gong surrounding each acronym to track adoption, the acronym least covered, etc.

Devon Kirschmann
Userlevel 4
Badge +2

Exactly what Courtney & Adriana said! When rolling out a sales methodology, we usually recommend a multi-step, phased approach. 

Phase 1

  1. Set up Trackers to flag the key talk tracks (i.e. for Sandler - set up a Tracker for what an “up front contract” sounds like or questions you expect hear during “pain funneling”)
  2. Have frontline managers or enablement set up Alerts for when these are used on calls. From there flag the good examples, share with your team, and add to the Library. Starting with the positive reinforcement will build up the reps, which is important when launching any new initiative.  
  3. You can also leverage Scorecards to “certify” reps when new methodology is used.

Bonus idea: turn it into a spiff! Choose top scoring calls and draw a winner/multiple winners to make it fun! 

Phase 2

  1. Set up Alerts for when reps are NOT using the recommended language/trackers. This will surface ongoing coaching opportunities to managers/enablement.  

Phase 3

  1. Use the Stats to validate overall adoption by comparing the team’s adoption as a whole. 

 

Hope that helps!

Devon
Nathan Easom

At my last company we rolled out Force Management training for our global sales team.  Our CEO was VERY keen to understand how well and how often the team were putting into practice the talk tracks and methodologies 

Frankly, at first, we asked reps to manually log in CRM (through checkboxes and free text fields) whether they had talked about a certain theme.  This quickly became unwieldy, inaccurate and was creating a frustration for the reps.  We soon realized we could set up Trackers in Gong to automatically monitor usage of talk tracks, identify gaps across the team (by rep) which helped managers lean in and reinforce.  We could also start to see how the training was being used in Deal Cycles through Deal Boards.

Nathan (Enterprise Gongster)
B

We use MEDDICC which involves using a common vernacular. I’ve created very specific trackers inside of Gong surrounding each acronym to track adoption, the acronym least covered, etc.

Hi Courtney,

We are in the process of rolling out MEDDPICC and are new to Gong. Would you be willing to share which trackers you’ve set up, what you’ve learned (based on feedback), etc.? Happy to share our learnings as we roll them out in the New Year, too!

Best,
Brandon

Reply


Terms & ConditionsCookie settings