12 Days of Gong: How LinkedIn's Senior Sales Manager Mark Treacy uses Gong to improve objection handling

  • 8 December 2023
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12 Days of Gong: How LinkedIn's Senior Sales Manager Mark Treacy uses Gong to improve objection handling
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ūüé∂ On the first day of 12 Days of Gong, the Visioneer Community gave to me‚Ķ

 

‚Ķobjection handling best practices¬†from Mark Treacy! ūüé∂

 

Hear from Mark Treacy, Senior Sales Manager at LinkedIn, about how he uses Gong to improve objection handling amongst his team. 

 

 

The challenge: 

  • Objection handling and competitive selling skills in an increasingly competitive digital landscape

 

The workflow: 

  • Mark‚Äôs team performed keyword searches to analyze competitor mentions and common objections that were coming up on their calls
  • They also used Gong call recordings for objection handling training and group role playing exercises¬†

 

The results: 

  • A 20% increase in his sales team's patience and question rate quarter over quarter
  • More effective handling of common ojections in market

 

Mark‚Äôs favorite holiday tradition:¬†Visiting the Christmas Tree and Lights at Denver Union Station with his wife and son! ūüéĄ

 

What are your best tips or workflows for improving selling skills and objection handling with your Sales team? Let us know in the comments below!

 


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