Hi Gong Friends!

Hi @Christie Spain! Welcome to the Visioneer Community. 🙂 There are tons of resources floating around in our community with tips and tricks for rolling out Gong. Here are a few I’ve found: 

• How Can a Center of Excellence Support Your Gong Launch?
• Tons of great articles and threads aggregated in this post
• Best Gong rollout advice from certified Gong Program Managers
• 3 Ways to Maximizing Acceleration During Your Rollouts

Tagging in some Sales Enablement folks to weigh in: @Alec Levandoski @Varvara Filippova @Caressa Marion @Ryan Elizabeth Portner @JGB_SC @Gloria Juarbe @Jen Coleman @Karen Schultheis @Barry de Leeuw @Samantha Piotrowski @Evan Natwick @LChannell @Sofia Pardo @Zee Solmaz @Nate Davison 

Also tagging in @Courtney_Mirakl and @Ian Gwynne for advice since I know they have successfully done this at their organizations 🙂

Hey @Christie Spain,

One of the best ways to get some adoption with managers that I’ve found is to leverage tags and the day or weekly summaries to send directly to managers of specific teams. This and sending triggers to a dedicated slack channel for exposure have been really effective in getting buy-in across my organization. 

Hope that helps. 

Cheers,

Alec 

Hey @Christie Spain!

Good luck in the implementation - it’s been a fun and  sometimes challenging experience for us over the last year.  One thing that has worked tremendously well to drive interest and adoption is to find advocates and early adopters on the revenue and support teams to share the benefits they perceive with the platform and how Gong is / could help them to make more money and offer better support to our clients.

As you might expect, there was some natural resistance early on with concerns of our company implementing a ‘big brother’ tool, and giving reps the space to share why they were excited (deep analytics, review actions, surface opportunities, and more) was a big turning point in tone.  Thinking about that What’s In It for Me (Them) at every step.

Hi @Christie Spain,

Here’s 5 top areas that helped with our implementation at our company:

1. Creating a “go-to FAQ” page to target their most often asked questions which initially were all around recording consent and communicating with customers, and what to do if a customer doesn’t consent. 
2. Staggering the teams being added: We started with our Sales execs, then opened seats to Business Development reps, later Account managers, and now our second team of Customer success. The staggered approach helped us learn new on the job, implement best practices and develop a strategic approach to how each team and their managers can best make use of the platform.
3. Building a Gong hour in to my own calendar and the calendars of leadership teams involved in coaching; this made sure that we took an hour or two per week to dedicate to listening to calls, to spot areas for improvement.
4. Sending a fortnightly user report: I use the gong user reports to build presentations for sales leaders to demonstrate a Gong leaderboard - in the report I compare team performance like, how many total calls made/recorded, how many calls scored, how many leaders commented/coached, how many calls listened per week. It’s a time consuming cadence, but it’s worth it as team leaders start competing with each other which is a good result.
5. Building “trackers” even for teams who don’t have seats: collaborator users can still find insights on Gong, for example marketing teams and Abm can identify what is resonating with customers, trends, challenges, risks.. 

So much we have taken from it and it hasn’t been a year yet, but somehow still so much value to be gained and feel I’m continuously learning new ways to maximise the tool, and drive better conversion, processes, and help sellers sell.

Good luck!

Zee@EDITED 

These are INCREDIBLE responses!! Thank you @Zee Solmaz @Nate Davison and @Alec Levandoski. I’ve got something for you - keep an eye on your DMs 😁 

What a great set of responses from our community. Really like the ideas. One of a few common threads running through the responses is around providing insight. I read “weekly summaries”, “fortnightly user report”, and “Building “trackers” for collaborator users to find insights on Gong. It’s so key to quantify the key metrics on a regular cadence that goes beyond the initial Gong launch excitement. 

If you are interested in taking your reporting to another level you may be interested in next Wednesday’s meet up on Extracting Gong Data, a technical deep dive with a Snowflake focus. 

@Christie Spain @Alec Levandoski @Nate Davison @Zee Solmaz 

There are some great responses already! Some extra thoughts:

• Lead from the front - get the highest executive sponsorship possible and have him/her promote the benefits of using Gong as often as possible.
• With that, get your buy-in from your sales leaders! Gong offers a ton of different beneficial features for leaders. Rather than overwhelm them, find 1-2 features that would most garner the buy-in from your leaders and start there.
• Celebrate wins of all sizes. It’s a great way for people to see that you’re not using it as big brother.

Good luck!