How Gong Uses Gong: Using Gong to Arm Reps with Realtime Competitive Intel & Effective Messaging

In this episode of How Gong Uses Gong, Jeff Black, Director of Sales Engineering, shares how Gong enables his superpower of capturing data from customer interactions to determine how well new product messaging is being adopted, ensuring sales engineers are being pulled into customer conversations at the right time, and upleveling team skill around competitive intelligence.

While instant rep insights are available directly in Gong, managers of SE can leverage integrations to dig deeper. Watch here to see how Jeff leverages Tableau to arm his team with the most up to date messaging.