Hi Everyone --
We're rolling out a strategic initiative focused on tracking the adoption of specific storytelling and positioning content in sales calls. The goal is to measure how often certain slides are being used across deals (e.g., tracked as a % of deals) and ultimately correlate that usage to deal outcomes (win rates, velocity, etc.).
I know Gong Trackers are designed for keyword/phrase detection, but has anyone successfully used them to track slide titles or specific content usage within shared decks or screen shares? Or is there another method/tool within Gong you've used to achieve this kind of tracking and reporting?
Would love to hear how others have approached this—especially if you're tying content usage to pipeline performance or rep adoption metrics.
Thanks in advance!
