Hello community!
I'm looking into using Gong to analyze a high volume of calls to understand trends and gather actionable information and insights. For example, one use case would be to understand the most common objections from one specific team over the course of the last 3 months. Is there a way to do this with Gong?
Looking forward to hearing from you.
Chiara
Best answer by Juan Londono
Fully agree with what has been mentioned above. In addition, once you have the trackers setup, you can then create a stream so these calls are grouped in a library folder and, if desired, have them emailed to you on a daily or weekly basis.
We created an Objection tracker and also a Receptiveness tracker for our outbound calls. With the Objections tracker, we can then identify common objections and coach reps on how to overcome those, and with the Receptiveness tracker, we can see what pitch is working so that we continue doing more of that.
Attaching a sample pic of both trackers.
Hi Chiara,
Are you familiar with Trackers?
We are using them to provide our teams with insight on specific topics.
Here’s how you can built them: Keyword Trackers*
Team Insight: Analyze Team performance
*Please note you need a Tech Admin permission to do this.
If you do not manage Gong, you will need to reach out to the person that does.
Hope this helps!
Rachel
Hi Chiara,
Are you familiar with Trackers?
We are using them to provide our teams with insight on specific topics.
Here’s how you can built them: Keyword Trackers*
Team Insight: Analyze Team performance
*Please note you need a Tech Admin permission to do this.
If you do not manage Gong, you will need to reach out to the person that does.
Hope this helps!
Rachel
I second Rachel’s recommendation of trackers. If you use smart trackers, you might want to create several focused objection trackers (pricing, timing, bad fit) so that you can later conduct a solid analysis of what objections are coming up most often.
This Academy course addresses how to decide whether keyword or smart trackers are the best fit for your use case, and how to build both types of trackers.
Once you have objection trackers built, you can use Market Insights to track the frequency of objection occurrences in customer conversations.
+6Fully agree with what has been mentioned above. In addition, once you have the trackers setup, you can then create a stream so these calls are grouped in a library folder and, if desired, have them emailed to you on a daily or weekly basis.
We created an Objection tracker and also a Receptiveness tracker for our outbound calls. With the Objections tracker, we can then identify common objections and coach reps on how to overcome those, and with the Receptiveness tracker, we can see what pitch is working so that we continue doing more of that.
Attaching a sample pic of both trackers.
Thank you all for your replies. I'm very familiar with trackers and actively use them. However, I struggle to get combined data from them.
For example:
I want to know how many times, in the last 12 months, my reps have encountered a competitor during sales calls—broken down by sales cycle. I already have a tracker for competitors with all the relevant names listed, but I’m unsure how to extract the following:
I’m not sure how to get this kind of data using trackers alone. Any help would be greatly appreciated!
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