Ughhh….

My stomach dropped… 

And my heart started racing. 

I squinted and leaned in towards the computer to confirm my eyes were not failing me (they weren’t). 

Even though I didn’t want to believe it… there it was:

A response to an email my team sent to key customers and prospects earlier that day. 

Now, normally, small typos don’t ruffle me — but this reply was different:

It pointed out an unfortunate email snafu that we sent. 

With me as the sender. 

To 101,451 of our customers. 

Yes, that’s A LOT of people.

Not exactly the vibe we were going for…

WHAT HAPPENS NEXT?

I share how I responded to this mistake, and give you a 4 step action plan in this issue of The Edge - my monthly newsletter for executives. Check it out and let me know what you think.