Mistakes happen – here’s what to do next

  • 22 November 2022
  • 0 replies
Mistakes happen – here’s what to do next
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My stomach dropped… 


And my heart started racing. 


I squinted and leaned in towards the computer to confirm my eyes were not failing me (they weren’t). 


Even though I didn’t want to believe it… there it was:


A response to an email my team sent to key customers and prospects earlier that day. 


Now, normally, small typos don’t ruffle me — but this reply was different:

It pointed out an unfortunate email snafu that we sent. 


With me as the sender. 


To 101,451 of our customers. 


Yes, that’s A LOT of people.


Not exactly the vibe we were going for…




I share how I responded to this mistake, and give you a 4 step action plan in this issue of The Edge - my monthly newsletter for executives. Check it out and let me know what you think. 

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