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Wow! We had a fantastic turnout for our Gong for Salesforce Level Up Live and received some amazing questions! Thank you to everyone who attended and made this a great training!  During this Level Up live, we walked through how users can leverage Gong for Salesforce to help enrich Salesforce data with conversational data from Gong. This powerful integration is helping to paint a clear picture of what’s really happening in the pipeli

During this Level Up live, we demonstrate the value that Gong’s AI & ML can provide to your business.As a recap, here is what was discussed in the session: A Gong Customer’s story of success using Topics to increase win rates Demo of Topics in the platform How Topics can help your business Next steps! Below you’ll find a link to the recorded session, a list of questions that came up, and some available resources for getting started!  

I recently had the privilege of offering a short live session on Collaboration during Gong’s Customer Training Day.  I wanted to put all of the key lessons here as well so that you could enjoy them and add to what I’ve started for all others who could benefit from this. The workflows span Account Collaboration, Call Collaboration & Bringing Content Out of Gong and for each one I’ll talk you through the how and then the why so that you can integrate it into your existing workflows.  Account: Just like you can comment on calls (detailed below) you also have the ability to leave a comment on the account page. As a reminder you can access the account page via the Deals tab or by searching for the account in search bar on the

Hi Everyone!Caroline Anderson previous SDR now CSM shares how she leverages Gong to gain a full understanding of an account’s engagement history and narrows in on persona-based topics to craft individual messaging and have value add conversations with her contacts.Caroline’s Gong Superpower Which Helps Her Prospect Efficiently Into a Transitioned Account"Navigating a newly transitioned account can be tricky and time consuming. With Gong I can easily gain a full understanding of an account's history"Caroline’s Workflow Is a Top Down Approach"I search for all calls in the calls tab. I then select the account name which drives me to the dealboard. From there I can start to gain a deeper understanding of this account."Dialing Into Key Interest On an Account" I type in the word "pain" in the search bar to help me dial into what the prospe

 tl;drTop three moves of an inspiring SDR manager: Support, motivate, empower, trust, and challenge your people. Care about their mental, physical, and emotional well-being. Reframe your past hurdles in a productive and positive light and help others do the same.  I knew one month into my first Sales Development Representative (SDR) role at Glassdoor in 2015 that I loved being part of lead

Assess how far your organization has to go to unlock reality and reach its full potential. Use Gong’s Revenue Intelligence Maturity Assessment to determine your Revenue IQ and reveal opportunities across your deals, markets, and teams.Highlights include: Overall “IQ” score to quantify your organization’s maturity Individual category scores to help prioritize what areas should be top of mind for your teams Recommendations for each area on how you can up-level your organizations Take the assessment to calc

Are you Sure You Want to Become a Sales Leader? While becoming a sales leader at your company might be the logical next step in your career, the move up isn't without its fair share of complications. It is important that you understand what your new responsibilities will be, and what parts of your current role you will lose if you’re promoted. Here are a few things worth thinking about: Sales managers are unable to control over 75% of the metrics they're held accountable for. Having to rely on others for success can be challenging. On average, only 60% of sales reps meet their quotas. 

Do you have a best practice that directly affected your GTM strategy through the lens of: Revenue / More won Deals Onboarding / Decrease in time to value Coaching / Adoption implemented at scale Market strategy / Increased market awareness of company Drop us a few sentences below to share your best practice! One entry per person, winner will be select

“By 2025, 75% of B2B sales organizations will replace traditional sales playbooks with AI-based guided selling solutions.” Discover how senior leaders are improving efficiencies and scaling faster with revenue intelligence.See how improved deal engagement, pipeline review, and performance coaching can help grow your organization. Augmented analytics workflows offer sellers and managers actionable insights using signals captured from various buyer interactions. You’ll get a full picture of what revenue intelligence is (and isn’t), plus how to assess if you’re ready for revenue intelligence.Download and read the full market guide here.  ​​​​​​​​​​  Learn more about

Let’s skip all the consultants, books, expert talks, thought leadership pieces, etc., and give you the one piece of knowledge you need to have the biggest impact on your coaching.  Right here, right now: Focus your coaching efforts on the middle of your team. Who’s the middle? Picture a bell curve. On it are your low performers, average performers, and high performers. The middle performers in your pack influence about 60% of your team’s deal’s. High- and low-performers each influence anot

How does Gong drive value and growth for leading B2B organizations? Gong commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment enterprises may realize by deploying the Gong Revenue Intelligence Platform. The results are significant. An investment in Gong can produce up to a 481% ROI with a less than 6 month payback period. Determine the business value of Revenue Intelligence in your organization. Prioritize your sales technology investments in 2022. See never-before-seen stats on how sales organizations are using Gong.

Forrester surveyed B2B sales leaders to understand how revenue intelligence helps sales organizations to chart a course to success for their team, their business, and their customers. And the results are significant: Revenue intelligent organizations are twice as likely to significantly over-perform, exceeding their revenue targets by over 10%. Get the full story in the study. Read the full study to: See which areas of their business B2B sales executives are focusing on to drive growth in the new selling landscape. Learn what solutions revenue practitioners in the B2B sales space are implementing to meet their objectives. Discover these never-published-before stats on how revenue inte

Sheena Badani, Senior Director of Marketing at Gong introduces the perspectives of Geoffrey Moore, author of “Crossing the Chasm” and investor at Wildcat Venture Partners, on the shift from a product-first approach to a customer-first approach when it comes to selling. With revenue intelligence you can prep for every customer interaction and handoff. Read the full blog to learn more on: Understand the 5 key personas involved in any technology purchase Identify which personas you are selling to at any given time Leverage those insights to align your sales strategy accordingly

Based on his experience at Forrester Research, Dan Morgese, Senior Manager of Thought Leadership identifies ways revenue intelligence can give your sellers back valuable time with customers, rather than on administrivia. Read the full blog to gain a perspective on:  Which areas are most commonly flagged as unproductive activities by sellers. What about these activities are becoming mundane and time consuming. How revenue intelligence can automate tasks and align teams to unlock efficiency and effectiveness across your go-to-market organization.

Sham Sao, CRO, Board Director & Advisor, Growth 11 provides his perspective on why every C-level executive, not just those from sales, should understand the power that revenue intelligence provides. Through revenue intelligence time-strapped executives can harness the unfiltered voice of their customers and distill those insights to actionable strategies that drive growth. CMOs not only get real time insight into every sales conversation to inform campaigns, programs and content.  CPOs can hear pains directly from customers and develop solutions to address them rather than relying on sales and customer success to relay feature requests.  CCOs can ensure their teams are ramped fast

 Every great superhero needs an origin story, right? Amit Bendov, CEO of Gong, gives us the origin story of not only Gong, but the category of revenue intelligence after realizing he couldn’t make decisions on CRM data alone. Read firsthand how revenue intelligence came to be and how it leverages AI to provide organizations with a product that is: Autonomous: Freeing up salespeople to focus on making conversation and closing deals—and frees up even more time by eliminating the need for data entry after the fact. Reality-Based: Not relying on a human being to determine what’s important. It simply captures everything—even those tiny details that might make all the difference in a sale.

It’s every program manager’s dream, right? A flawless configuration and a revenue organization that’s buzzing with excitement before launch. You’re putting in the hard work of coordinating efforts and standing up your instance. -But whether you’re a team of 5 or 500, change management is a mission critical (and often the least predictable) piece of the puzzle. So how do you ensure that your Gong users not only adopt, but reap the full benefits of the platform? Check out these three tips for planning a seamless and effective Gong rollout: Tip 1: Create an internal communication plan (early!)How will you inform your organization and get users excited about using Gong? Yo

What’s on Mark Truman’s wish list? Filling his sales team’s pipeline with truly qualified leads and knowing when to disqualify a prospect.  Mark is the Chief Revenue Officer (CRO) at EdgePetrol, a UK-based software company that specialises in fuel price optimisation. Their pricing software gives petrol station owners real-time, accurate insights to help them maintain or increase volume and fend off aggressive competition by making better pricing decisions. But Mark and his team ran into some roadblocks while trying to meet their pipeline goals. EdgePetrol’s prospect base was so used to the status quo, they didn’t recognize their situation as problematic, or see a need for a solution. With a global pandemic and an off-kilter economy, EdgePetrol needed new ways to build a highly qualified pipeline and communicate its product’s value so it could close bi

Technology is transforming how people monitor and improve their performance. Sports superstars like LeBron James analyse game footage to adapt their playing style and learn from their mistakes. Legendary sports teams like New Zealand’s All Blacks rugby squad bring tape into the locker room to prepare for championship games. The old adage is true: seeing is believing. This approach has trickled down to the business world, and I now review video conference footage with members of my sales teams, who switched from in-person to remote sales meetings during the COVID-19 pandemic. I’m the Chief Revenue Officer at simPRO Group. Our cloud-based platform is a single-stop service, project, and maintenance management solution used by more than 6,000+ trade and construction companies in field and office environments. Our customers include electrical, plumbing, HVAC, security

In a sales cycle, the magic moment occurs when the customer becomes more interested in a company than the company is interested in the customer. If you can’t identify that point and replicate it, you can’t scale effectively. Kustomer didn’t want to miss out on those opportunities. Kustomer is a customer service CRM platform that helps our clients effortlessly manage high support volume. We operate as a true SaaS model in that we want our customers to have a single hand to shake (or a throat to choke) both pre-and post-sale. This model allows us to make smart business decisions in terms of customer acquisition, and better fulfill our promise to ensure they get the full value of the product. I joined the company as VP of Sales just a few months after our market launch, but within 90 days the CEO asked me to take on the Customer Experience team. It was supposed to be temporary, but four years in

Impact transforms the way enterprises manage and optimize all types of partnerships. Their Partnership Cloud is an integrated end-to-end solution for managing an enterprise’s partnerships across the entire partner life cycle to activate rapid growth. They were in search for a solution that could provide more clarity around what reps were saying in their calls, so they could provide a better onboarding experience for new salespeople to help them ramp faster, and to also improve the company’s overall coaching processes. Since getting Gong, they’ve improved coaching through feedback and call libraries, informed coaching priorities with Gong data and analytics, and gained clarity on customer needs and personal areas of improvement. THE CHALLENGEImpact wanted more transparency around how its reps co