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🎶 On the second day of Gong, my Sales rep gave to me, Gong Macroeconomic Trackers and a revenue strategy! 🎶 Don’t let the current macroeconomic climate knock your holiday spirit.  Here are a few strategies and tactics you can implement to mitigate macroeconomic risk in your business as you head into next year.  Get Gong’s playbook for tracking and staying ahead of macroeconomic risk, shared by our own Senior Manager of Value Insights @Sunny Huang, here. Learn Gong’s VP of Strategic Sales @Bob Spina’s five-step approach to reshaping your sales strategy for the macroeconomic climate here.  What strategies or tactics in Gong have you implemented to mitigate risk and keep business on track?Let us know in the comments, and be sure to check out all 12 Days of Gong resources here!

🎶 On the first day of Gong, my Sales rep gave to me, a Smart Tracker for a revenue stra-teg-y! 🎶  In case you missed it, we launched Smart Trackers so you can quickly and easily train our AI engine to accurately track more initiatives without hours of QA. Read up on Smart Trackers and watch a tutorial here Learn how to start creating Smart Trackers here See how Visioneer @Andrea Ihara uses Smart Trackers to engage new sellers here  And don’t forget about Initiatives, which lets you see who’s using your latest messaging and who needs encouragement.  Check out the Initiative board and take a tour here  See you tomorrow for Day Two of 12 Days of Gong! ☃️     

The holiday season is a time for reflection...and 2022 was quite a year! Here at Gong, we looked back through our best content and wrapped up the gems you may have missed.  For 12 days, starting December 1st, you’ll find “best-of 2022” content from the Visioneer Community and the Gong Academy. These 12 days will be packed with a little something for everyone: Deals, Trackers, Data in Gong, productivity hacks for Sales Enablement Managers, Frontline Managers, Executives, and more! Don’t miss (twice) these roundups from the Gong team and your Visioneer peers, perfectly paired with eggnog and holiday cheer. Start the holiday season right and come back here every day for new (-ish) content curated just for you. After all, it is the most wonderful time of the year!  Day 1: Sleigh all day with Smart Trackers & the Initiatives DashboardDay 2: 🌲 Fir-get about surprises with our Macroeconomic TrackerDay 3: 🪵 Yule be blown away after learning what Gong Data can do for youDay 4: Ready to sp

On today’s episode of Gong on Gong, ABM Marketing Manager @Corrina Owens shares how they use Gong to capture "love" moments to create compelling messaging and drive better human connection with future customers.Watch the video here! https://listen.casted.us/public/76/Gong-on-Gong-36ab42c1/2010e61d 

On today’s episode of Gong on Gong, Customer Success Operations Program Manager shares how they use Gong to see the entire pictures of the state of their customers and quickly identify top goals with new customers to reduce time to value.Watch the video here! https://listen.casted.us/public/76/Gong-on-Gong-36ab42c1/6a22c3a9

On today’s episode of Gong on Gong, Sales Enablement Leader Roxi Ameri shares how they use Gong to track and enforce trainings in both sales reps and leadership that lead to successful adoption. Watch the video here! https://listen.casted.us/public/76/Gong-on-Gong-36ab42c1/fe0abade

On today’s episode on Gong on Gong, Senior Director of Sales Strategy @Shantanu Shekhar shares how they use Gong to to bring a blend of data and reality to their perspective in leadership forecasting conversations. Watch the video here! https://listen.casted.us/public/76/Gong-on-Gong-36ab42c1/f6564d2e

In the world of basketball, an assist is attributed to a teammate who passes the ball to a player that leads to a score. 🏀In the world of sales, the ball is the open deal, the teammate is Gong Assist, and the player is…See where I'm going with this? If not, you will after you watch CAE @Samantha Levine’s video on how Gong Assist enables her to stay on top of her active deals, keep her CRM data hygiene squeaky clean, and uncover blind spots where she can lean in to drive momentum on stalled deals. This Q3 173% attainer said it best:"When you focus your attention on the right deals, you take the right actions, and very simply close more." Check out the video here, and let us know how you identify gaps in your active deals so that you can take proper action and follow up!

If you’re in a Sales Enablement role at your organization, you’ve probably been asked to measure the success of your programs.  But how exactly do you do that?  How do you deliver relevant metrics to your leaders to prove the value of enablement at your org?  Tune in to this interview with @Nate Vogel, Vice President of Enablement at Gong, to learn: How to measure accountability at each phase of the enablement process What enablement effectiveness is (and how to measure it with Gong) How to tie enablement into the overall KPIs of your business, like ARR, upsell, and churn Three examples of how Gong uses Gong to measure enablement and make data-driven decisions for our business, including:  Using Gong to lift Commercial win rates Launching and measuring new strategic narrative messaging adoption and performance with Gong Using Trackers to measure win rate over time with Gong  Special thanks to Roxy Ameri, @Brandy Ringler, Leah Wilson, Danny Wasserman, @Chelsea Neill,

Thanks for coming to our recent customer event: Focus and Forecast: How to Use Gong to Influence Your Deals. As promised, here are tips directly from Tenny Tagg and Scott Tower. These tips will help you leverage Gong to have greater forecast accuracy and get ahead of risk in your business. Real-time changes in the constrained economy system have also expedited the need to understand your company, your direct reports, and your customer. Job #1 for Frontline Managers is to sell, which requires managers to:Understand the market Understand the customer Understand company processes Understand your people Lead and guide them as quickly as possible with the most effective sales action as their coachWith Gong, drilling down to the deals behind the numbers is easy, giving you immediate access to all the CRM data, deal warnings, conversation activities, and other engagement events for every deal.Gong Forecast enables you to forecast with confidence and demonstrate command over your business, wha

Unlock Sales Productivity With Buyer Engagement Insights Thanks for coming to our recent customer event: “Unlock Sales Productivity With Buyer Engagement Insights”. As promised, here are tips directly from Kelly Lewis, the VP of Revenue Enablement at Highspot. These tips will help you leverage Gong to have greater productivity, increase efficiency, and ensure effectiveness. (Watch the recording here.) Steps to Measure Content Effectiveness: Stage 1:How to understand employee usageAre sellers adopting the tool?What content is used most?On what device do our sellers consume content?What content needs refreshing?What content should be archived? Step 2: How to understand customer usageWhat type of content are our sellers sharing?What kind of content resonates with our customers and prospects?What should we build next?What do our partners read and share with our customers? Step 3: Content EffectivenessDo our sellers use content in their calls effectively?Are our sellers positioning appropri

“We have a problem…”   That never-great-to-hear statement came from one of our Sales Directors, who followed it up with, “We need to lower our price to win this deal.” Then a sales rep texted me to say two forecasted deals were slipping due to budget freeze. And during my quarterly deal review, I saw that multiple deals were sitting with a CFO, which is atypical for budget approval. What was going on? Was this all caused by the changes in our economy? My best guess was probably. I immediately turned to the data, and partnered with our RevOps team to uncover the truth. Five easy steps got us back on trackMost sales orgs are affected by the new economic environment, and trying to reshape your strategy without first knowing how it affects you is bad for business. Go straight to your numbers to draw correlations and uncover trends related to emergent business pains. Not surprisingly, we used Gong to do this. Here’s how you can get deals back on track like we did, in five steps: Step 1: Cre

When I started working at Gong in 2017 as a founding member of the Customer Success team, we didn’t yet have strong recommendations for how ICs should use Gong (we also didn’t have many ICs). I started listening to tons of calls during my “self-paced onboarding”, many of which were from our CEO, @Amit Bendov, as he sold the product, and our CCO, @Eran Aloni, who was onboarding customers.  Being new to the team, it was helpful to hear our execs talk about our product’s value, but as I became more familiar with the sales process and identified my own gaps in knowledge, I began to dig for calls in a more targeted way.  I leveraged our Calls page and filtered for calls that mentioned our machine learning features, so I could better position them myself. I also searched for demo calls using CRM Opportunity Stage filters to hear how AEs (rather, our one AE!) positioned Gong’s value. And I listened to past calls with accounts I was managing, to learn what we had promised and where the last po

Thanks for coming to our recent customer event: Turn Uncertainty into Revenue!As promised, here are tips to help you leverage Gong to better understand and act on market trends. Here are some key points on how to use Gong to drive visibility regarding revenue strategy and decision-making through a customer-centric focus, through connecting customer insights to internal teams, and through an agility mindset. Customer Centric Focus Pivot from a coaching focus approach to an emphasis on customer stories. Deep understanding and social listening with customers drive trust and shared goals /interests. Have an enterprise-level focus on long-term relationships and navigation together while evolving as strategic partners. Understand what changes have they faced in their business and where you can lean in together. Align these insights with earnings, calls objectives, and forecasts. Tip for LIVE Gong Dashboard * if you have a focus around IRI dashboard integration, search the term, see wha