SHARE REVENUE HACKS & TIPS

🎶 On the second day of Gong, my Sales rep gave to me, Gong Macroeconomic Trackers and a revenue strategy! 🎶 Don’t let the current macroeconomic climate knock your holiday spirit.  Here are a few strategies and tactics you can implement to mitigate macroeconomic risk in your business as you head into next year.  Get Gong’s playbook for tracking and staying ahead of macroeconomic risk, shared by our own Senior Manager of Value Insights @Sunny Huang, here. Learn Gong’s VP of Strategic Sales @Bob Spina’s five-step approach to reshaping your sales strategy for the macroeconomic climate here.  What strategies or tactics in Gong have you implemented to mitigate risk and keep business on track?Let us know in the comments, and be sure to check out all 12 Days of Gong resources here!

🎶 On the first day of Gong, my Sales rep gave to me, a Smart Tracker for a revenue stra-teg-y! 🎶  In case you missed it, we launched Smart Trackers so you can quickly and easily train our AI engine to accurately track more initiatives without hours of QA. Read up on Smart Trackers and watch a tutorial here Learn how to start creating Smart Trackers here See how Visioneer @Andrea Ihara uses Smart Trackers to engage new sellers here  And don’t forget about Initiatives, which lets you see who’s using your latest messaging and who needs encouragement.  Check out the Initiative board and take a tour here  See you tomorrow for Day Two of 12 Days of Gong! ☃️     

The holiday season is a time for reflection...and 2022 was quite a year! Here at Gong, we looked back through our best content and wrapped up the gems you may have missed.  For 12 days, starting December 1st, you’ll find “best-of 2022” content from the Visioneer Community and the Gong Academy. These 12 days will be packed with a little something for everyone: Deals, Trackers, Data in Gong, productivity hacks for Sales Enablement Managers, Frontline Managers, Executives, and more! Don’t miss (twice) these roundups from the Gong team and your Visioneer peers, perfectly paired with eggnog and holiday cheer. Start the holiday season right and come back here every day for new (-ish) content curated just for you. After all, it is the most wonderful time of the year!  Day 1: Sleigh all day with Smart Trackers & the Initiatives DashboardDay 2: 🌲 Fir-get about surprises with our Macroeconomic TrackerDay 3: 🪵 Yule be blown away after learning what Gong Data can do for youDay 4: Ready to sp

Thanks for coming to our recent customer event: Focus and Forecast: How to Use Gong to Influence Your Deals. As promised, here are tips directly from Tenny Tagg and Scott Tower. These tips will help you leverage Gong to have greater forecast accuracy and get ahead of risk in your business. Real-time changes in the constrained economy system have also expedited the need to understand your company, your direct reports, and your customer. Job #1 for Frontline Managers is to sell, which requires managers to:Understand the market Understand the customer Understand company processes Understand your people Lead and guide them as quickly as possible with the most effective sales action as their coachWith Gong, drilling down to the deals behind the numbers is easy, giving you immediate access to all the CRM data, deal warnings, conversation activities, and other engagement events for every deal.Gong Forecast enables you to forecast with confidence and demonstrate command over your business, wha

Unlock Sales Productivity With Buyer Engagement Insights Thanks for coming to our recent customer event: “Unlock Sales Productivity With Buyer Engagement Insights”. As promised, here are tips directly from Kelly Lewis, the VP of Revenue Enablement at Highspot. These tips will help you leverage Gong to have greater productivity, increase efficiency, and ensure effectiveness. (Watch the recording here.) Steps to Measure Content Effectiveness: Stage 1:How to understand employee usageAre sellers adopting the tool?What content is used most?On what device do our sellers consume content?What content needs refreshing?What content should be archived? Step 2: How to understand customer usageWhat type of content are our sellers sharing?What kind of content resonates with our customers and prospects?What should we build next?What do our partners read and share with our customers? Step 3: Content EffectivenessDo our sellers use content in their calls effectively?Are our sellers positioning appropri

“We have a problem…”   That never-great-to-hear statement came from one of our Sales Directors, who followed it up with, “We need to lower our price to win this deal.” Then a sales rep texted me to say two forecasted deals were slipping due to budget freeze. And during my quarterly deal review, I saw that multiple deals were sitting with a CFO, which is atypical for budget approval. What was going on? Was this all caused by the changes in our economy? My best guess was probably. I immediately turned to the data, and partnered with our RevOps team to uncover the truth. Five easy steps got us back on trackMost sales orgs are affected by the new economic environment, and trying to reshape your strategy without first knowing how it affects you is bad for business. Go straight to your numbers to draw correlations and uncover trends related to emergent business pains. Not surprisingly, we used Gong to do this. Here’s how you can get deals back on track like we did, in five steps: Step 1: Cre

When I started working at Gong in 2017 as a founding member of the Customer Success team, we didn’t yet have strong recommendations for how ICs should use Gong (we also didn’t have many ICs). I started listening to tons of calls during my “self-paced onboarding”, many of which were from our CEO, @Amit Bendov, as he sold the product, and our CCO, @Eran Aloni, who was onboarding customers.  Being new to the team, it was helpful to hear our execs talk about our product’s value, but as I became more familiar with the sales process and identified my own gaps in knowledge, I began to dig for calls in a more targeted way.  I leveraged our Calls page and filtered for calls that mentioned our machine learning features, so I could better position them myself. I also searched for demo calls using CRM Opportunity Stage filters to hear how AEs (rather, our one AE!) positioned Gong’s value. And I listened to past calls with accounts I was managing, to learn what we had promised and where the last po

Thanks for coming to our recent customer event: Turn Uncertainty into Revenue!As promised, here are tips to help you leverage Gong to better understand and act on market trends. Here are some key points on how to use Gong to drive visibility regarding revenue strategy and decision-making through a customer-centric focus, through connecting customer insights to internal teams, and through an agility mindset. Customer Centric Focus Pivot from a coaching focus approach to an emphasis on customer stories. Deep understanding and social listening with customers drive trust and shared goals /interests. Have an enterprise-level focus on long-term relationships and navigation together while evolving as strategic partners. Understand what changes have they faced in their business and where you can lean in together. Align these insights with earnings, calls objectives, and forecasts. Tip for LIVE Gong Dashboard * if you have a focus around IRI dashboard integration, search the term, see wha

Providing a product is not enough. You need to enable your customers to master it.Google’s Adwords certification was a game-changer for advertising careers. Why? Because it enabled users to wield Adwords with mastery—not just proficiency. There’s a world of difference between proficiency and mastery. Adwords created masters, leveled up careers, and let employers see the certification as evidence of superior talent. Creating a new category takes lots of market education. And elevating your stakeholders’ careers is a great way to get them excited about investing in their own education.That’s why we launched Gong Academy: our comprehensive set of courses that allows customers to realize the full potential of the Gong platform. We also recently added the Gong Certification Program, which allows users to uplevel their skills and gain a competitive professional edge. Within days of launching, we saw over 450 people enroll in the certification program. Providing product education and certific

Gong’s Raving Fans have always been central to our success as a business.  That’s why we’re investing in spaces where Raving Fans like you can connect, learn, and share best practices with each other. It’s a way to improve your use of Gong and boost your career.  I’m proud to share that our Raving Fans have now launched three meetup programs:Women in Revenue: Co-led by Katrine Reddin, Head of Sales at Commsor, and Ashley Coghill, AE at Seismic, who met in the Gong Community. Gong in EMEA: Co-led by Vinit Patel, CCO and Co-Founder of Filtered, and Elin Hammenfors, Global Sales Enablement Manager at Quinyx, who met at the first EMEA meetup. (Seeing a trend? Meetups are beneficial!) Data in Gong (for Program Managers - request to join): Led by #Gongfamous Community member (and leaderboard leader!) Andrew O’Driscoll, Founder of Growment.What are Gong Community meetups? They’re virtual and in-person monthly gatherings led by Gong Community members who want to learn from each other, share t

Gong is the first platform I log into and the last thing I check at the end of the day. Why? The deals section. It’s where I go to understand my business as the Senior Director of Sales at Uberflip. Of course, much of my coaching, enablement, and customer feedback lives in Gong, but for my day-to-day job of serving a team that is focused on driving revenue from new logos, it’s indispensable. Our team cadence is probably similar to yours, so you should be able to use the tips below about how Gong fits into our routine. Its place in our process is critical to being effective on the front lines and communicating accurate numbers up to my senior exec team and board. Here’s how we make sure that happens consistently: Let's start with effective deal management. Monday is pipeline review day. Our frontline managers typically start their work week running pipeline reviews with each rep on their team. We separate this from sessions dedicated to coaching or career development so the managers and

This is one of the hardest things to do in sales. Let’s make sure you know how to do it right. Things are lined up nicely. You have a good relationship with someone below the executive level who’s telling you what you want to hear, saying it’s “with their manager”, or being just nice enough that you stick around even though you know they can’t get the deal done. Here’s the kicker: They will never be able to say yes, but they can definitely say no and ruin the whole deal if you upset them by going over their head to the real decision maker. You have four options. Choose according to your circumstances: Start highYes, it’s a bit late for this, but I’m adding it here to reinforce the importance of starting your prospecting at the highest level possible and getting referred down. If you prospect into the C-suite without trying to sell to them, and you ask for a referral down, you have an open door to go back to if the deal gets stuck. Also, after getting referred down, you can let the pers

Next week, I'm launching the first edition of The Edge, a monthly newsletter where I'll share my thoughts, tactics, and tips on how to get a competitive edge in your career and at your organization. I've always wanted to create content that connects me to fellow GTM executives where we can share data-driven insights about sales, growth, scale, and building winning teams. So, here it goes! You can sign up for The Edge here: https://www.gong.io/the-edge/ Please let me know — what topics are you most interested to learn more about? 

What’s new with you Let’s give a warm welcome to a few of our newest Community members! @Gerry Hurley @Meagan Davis @Nate Slayton @Elyse Nagler @Michelle Idertogtokh @cdykmngk @Rebekah Shields @Nicole Cordes @tartenouveau @Dani Larson @Sarah C @adamoncue @Remy Podrats @Nathan Byren @Kaitlyn Callahan @Iskandar Ishak @Jonathan Gallagher @Pedro Diaz Ochagavia  If you’re tagged above, please share a win from this week in the comments below!  Friendly reminder to head on over to our Introductions thread and tell us a little bit more about you and what you do! What’s new in the CommunityShare your best practices Identifying risks in your must-win deals FOR CUSTOMERS ONLY: Support Tip of the Week: Want your calls to be private? Here’s what you missed at our last virtual meetup for EMEA Do you talk more than you listen?  Attend an event The Gong Community virtual meetup for Women in Revenue  April 29th at 11:00 AM CDT Hosted by Katrine Reddin and Ashley Coghill FOR CUSTOMERS O