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DATA IN GONG

Ask questions and learn best practices about data in Gong.

  • 76 Posts
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76 Posts
Aurel Laor
Aurel LaorCommunity Newbie
published in DATA IN GONG
How AppsFlyer is using Gong for CS
How AppsFlyer is using Gong for CS

A few years ago at AppsFlyer, we declared ourselves customer obsessed. In order to live up to this vision, we built an amazing 270-person Client Services (CS) team that’s spread around the globe. Our day-to-day work focuses on delivering value and helping our customers achieve their desired business outcomes using AppsFlyer.  We conduct video calls with customers on a daily basis, and we wanted to determine how we were doing on those calls. (Plus, Covid had moved all of our face-to-face interactions to video calls). Though Gong was originally designed to help sales teams, we were eager to use it to measure everything happening on our CS team, and to improve ourselves. Our first step was recording and collecting data. We believe in the power of data, and consider ourselves (and our decisions) data-educated! Using our dashboard tool, Looker, we visually represented the data and connected it to the metrics by which we measure our team:  Relationships and their strength Early risk identi

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