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In this episode of How Gong Uses Gong, Senior Customer Success Manager Marina Turzolo reveals how Gong Inspiration enables her to craft detailed follow-up emails by tapping into her peers' most successful approaches."My recommendation is to find someone on your team who crushes follow up emails or be that person who better supports your peers."Watch the full video here!

In this episode of How Gong Uses Gong, Senior SDR Carolyn Allen shares how she uses Gong Engage to level up her account-based prospecting efforts."As an SDR, my goal is to provide enough value to my prospects to elicit a response to set up a meeting for my AE or my counterpart. Gong gives me the ability to see what prospects care about... so I can use that in my outreach and make sure it's tailored to the folks that I'm reaching out to."Watch this video to see a more detailed explanation of how Gong helps Carolyn achieve her goal!

In this episode of How Gong Uses Gong, Mid-market SDR (now Commercial Account Executive) Cat Rife shares how Gong Engage gives her the superpower of building trust instantly with customers!"Most SDRs struggle with pumping out quantity without sacrificing that quality piece."Watch this video to see 3 ways that Gong Engage helps SDRs be confident and build rapport early on in every customer conversation!

Have you ever spent an entire day on back-to-back calls with customers, only to feel overwhelmed by the end, with follow-ups piling up and seeming impossible to manage?Commercial AE Keenan Lewis knows this struggle well. But with Gong Engage, his superpower is the ability to focus on his customers without worrying about the admin tasks that used to take hours, but now take seconds.Watch this video to see how Gong Engage's Open Pipeline helps Keenan stay on top of his tasks and follow up effectively with customers.

In this episode of How Gong Uses Gong, Account Executive Sam Levis shares how he uses the Ask Me Anything feature in Gong Engage's Call Spotlight to be effective in sales calls and leverage MEDDIC."Today, there's a massive disconnect between what's happening on the front lines and what's getting passed to leadership."In this video, see how Sam bridges the gap using Ask Me Anything's AI-generated insights and Deal Boards that give leadership visibility into these insights!

Nate Arana, Senior SDR, might be a blue belt in Brazilian Jiu-Jitsu, but when it comes to using Deal Boards to prevent no-show meetings, he's a black belt in Gong!"We want to create excitement and drive urgency with the people we're meeting with and set up our AEs for success."Watch this video to see how SDRs at Gong use Deal Boards to gauge the likelihood of meetings happening and learn from their AE's best practices.

On April 10th, 2024 at 8:00 AM PT, you’re invited to join us for part-two of our AMA series with Gong CFO Tim Riitters.  RSVP HERE! This is your chance to ask Tim questions about how to sell to a CFO, proving ROI to your investors, and more.  Tim is the renowned Chief Financial Officer at Gong.io, which he joined after serving as the CFO at Pure Storage, Inc. He carries a wealth of experience from leading the finance teams at companies like Google, Deloitte, and Siebel Systems, to name a few.  During this session, Tim will answer your questions like: What matters most when assessing the ROI of purchasing a new product or service? What is “The rule of 40,” and how do you use it to understand your business’s financial sustainability and efficiency? How can I leverage Gong to accurately forecast financial outcomes and communicate metrics that matter? ​Please submit your questions to this Google Form, and we look forward to seeing you on April 10th!

On March 7th, 2024 at 8:00 AM PT, you’re invited to join us for an exclusive ask-me-anything with Gong CRO Shane Evans.  RSVP here!  This is your opportunity to ask Gong’s CRO, Shane Evans, questions about how to build and run a dynamic go-to-market team in today's competitive landscape! Shane has led revenue organizations through every stage of growth, from smaller startups to multi-billion dollar enterprises like Talkdesk. He’s also led teams at MX, a fintech company where he doubled the revenue and scaled the sales and GTM teams. Shane was also at Qualtrics during its multi-billion dollar acquisition by SAP. Put bluntly, Shane has some serious lessons to share. Join us to hear them! In just 45 minutes, you’ll hear Shane answer questions about:  Developing and running a revenue generation strategy (for any stage of growth) Getting strategic alignment on fast-growing teams Focusing on sales processes that drive consistency and results Managing change through strategic or market shifts

We’re excited to introduce Gong Engage, a game-changing AI sales engagement product.Now you can:Engage accounts, not leads Personalize messages at scale with generative AI Maximize rep productivity Deliver frictionless lead-to-close engagementLearn more about Gong Engage here - https://gongh.it/engage-by-gong 

🎶 On the fourth day of 12 Days of Gong, Amir Kessler gave to us……best practices for Gong for Product! 🎶 Introduce yourself - what is your name, role, and organization?Amir Kessler, Director of Product Management at Kovrr. What is the challenge you were facing at your organization?We want to better understand the product features requirements and requests of our clients. Given that this data can come up in any call, Gong was the perfect place to use as a point of where all the data flows and to tag the data using Going tools. What workflow in Gong did you use to solve this challenge?We started by using trackers, but that wasn't good enough for us, as many times the requests and requirements we got were communicated to us using words we didn't think of, and therefore the tracker didn't catch them. Instead, we decided to use the native Gong app in the Zoom application. Whenever someone on a call encounters and hears data that could be classified as a request or requirement, we write a c

🎶 On the twelfth day of 12 Days of Gong, the Visioneer Community gave to me… …RevOps best practices from Abhishek Humney! 🎶 On this episode, Abhishek takes a deep dive into the secret sauce that’s been helping Postman’s Sales team hit their numbers.  Fun fact: Abhishek was the winner of the #MyGongSecret for Deals contest! This was his winning submission.  Here are just a few of things you’ll learn from this video: How Postman uses Gong to standardize their certification rollouts, using streams and scorecards and measuring the adoption and impact (revenue influenced) of their initiatives.  How to use Gong to track deals, wins, and losses with custom dashboards How to use Gong filters to analyze sales metrics and capture winning competitor mentions How Postman uses scorecards and best-scored calls as the curriculum in their training library.  How Postman encourages reps use Engage (previously Assist)Thanks so much to Abhishek for sharing his story! Be sure to check out all of the live

🎶 On the tenth day of 12 Days of Gong, the Visioneer Community gave to me… …Gong revenue generating best practices from Missy Parish! 🎶 In this video, Missy shares how she used Gong to speed up the sales cycle and generate $1M in revenue for Greenlight Guru.  The challenge: Solutions engineers were doing more demos per opportunity than typical, resulting in a slower sales cycle The workflow: Solutions Engineers identify all features of software Solutions Engineers record demos for each feature Enablement team edits them into customer facing resources for AEs Build video library in Gong of snippets AEs share the videos with prospects so that they can track views and know when to reach back out/what follow up resources to send The results: Generated $1M in revenue for the business Average sales cycle went down by ~50% 36% of deals where videos were used resulted in close/won Average deal size was higher when videos were used Missy’s favorite holiday tradition: “Buying dated ornaments f

🎶 On the ninth day of 12 Days of Gong, the Visioneer Community gave to me… …Sales leadership best practices from Mike Gallardo! 🎶 Introduce yourself - what is your name, role, and organization?Mike Gallardo, Senior Sales Director, Deel. What is the challenge you were facing at your organization? Deel is arguably the fastest growing startup of all time. My key priorities as a leader are always hiring world class Account Executives and reducing their time to productivity as much as possible.The challenge was how to execute on these initiatives (effectively and at scale) with a complex and technical product, across large cohorts of new sellers. What workflow in Gong did you use to solve this challenge?The first workflow I use in Gong to solve these challenges is reviewing AE interviews. It’s the best way, especially as an all remote company to:(1) Drive alignment and make sure you're hiring the best talent(2) Provide feedback to interviewers so they can improve(3) Document what great in

🎶 On the eighth day of 12 Days of Gong, the Visioneer Community gave to me… …Gong Initiative Board best practices from Barbara Stacey! 🎶 In this video, @Barb S shares how she used Gong Initiative Boards to strategically roll out new product messaging at iWave.  The challenge: Understanding how teams were adopting new messaging Understanding how the messaging was being delivered in the field How the messaging was landing and if there was a need for course correction The workflow: Goal:  20-30% adoption in first week  40-50% adoption rate in 3 weeks Create keyword trackers aligned with product name and three components of sales pitch Create Streams and bucket calls by department to find calls when new messaging was mentioned Celebrate successes in Slack channels so people could hear what “good” sounded like Create alerts for calls without any mention of the new product and share with leadership daily The results: 40% adoption rate within first week  52% adoption rate within three wee