HOW GONG USES GONG

In this episode of How Gong Uses Gong, Sales Enablement Manager Zoya Segelbacher shares how she leverages data to drive informed enablement decisions by measuring the adoption and impact of trainings."[In Sales Enablement] we're trying to make sure that what we've taught gets adopted in the field. We want to see that when it gets adopted, it's actually having an impact. And, we also need to make sure that what we're surfacing to our leaders is credible. Leaning into the data really helps me do that."Watch this video to explore Zoya's workflow for tracking the adoption and performance of new trainings and initiatives. 

Mid Market Customer Success Manager Adelaide King's superpower is her ability to quickly assess risk across a high volume of renewals using Renewal Deal Boards."Here at Gong we leverage the bidirectional sync between Gong and your CRM in our Renewals Deal Board to optimize our time spent on high volume renewals."Watch this video to discover the best practice Adelaide recommends for making catch-ups with your manager less overwhelming, freeing up more time to strategize on those critical, high-risk deals. 

What's the secret behind Senior Customer Success Manager Alyson Radetsky's ability to focus on value-driven messaging? It's the time she saves on administrative tasks with the help of generative AI!Watch this video to see the 3 prompts Alyson uses to make the most of Gong Call Spotlight's Ask Me Anything feature, enhancing her call preparation and follow-up communication.

In this episode of How Gong Uses Gong, Senior Customer Success Manager Marina Turzolo reveals how Gong Inspiration enables her to craft detailed follow-up emails by tapping into her peers' most successful approaches."My recommendation is to find someone on your team who crushes follow up emails or be that person who better supports your peers."Watch the full video here!

In this episode of How Gong Uses Gong, Senior SDR Carolyn Allen shares how she uses Gong Engage to level up her account-based prospecting efforts."As an SDR, my goal is to provide enough value to my prospects to elicit a response to set up a meeting for my AE or my counterpart. Gong gives me the ability to see what prospects care about... so I can use that in my outreach and make sure it's tailored to the folks that I'm reaching out to."Watch this video to see a more detailed explanation of how Gong helps Carolyn achieve her goal!

In this episode of How Gong Uses Gong, Mid-market SDR (now Commercial Account Executive) Cat Rife shares how Gong Engage gives her the superpower of building trust instantly with customers!"Most SDRs struggle with pumping out quantity without sacrificing that quality piece."Watch this video to see 3 ways that Gong Engage helps SDRs be confident and build rapport early on in every customer conversation!

Have you ever spent an entire day on back-to-back calls with customers, only to feel overwhelmed by the end, with follow-ups piling up and seeming impossible to manage?Commercial AE Keenan Lewis knows this struggle well. But with Gong Engage, his superpower is the ability to focus on his customers without worrying about the admin tasks that used to take hours, but now take seconds.Watch this video to see how Gong Engage's Open Pipeline helps Keenan stay on top of his tasks and follow up effectively with customers.

In this episode of How Gong Uses Gong, Account Executive Sam Levis shares how he uses the Ask Me Anything feature in Gong Engage's Call Spotlight to be effective in sales calls and leverage MEDDIC."Today, there's a massive disconnect between what's happening on the front lines and what's getting passed to leadership."In this video, see how Sam bridges the gap using Ask Me Anything's AI-generated insights and Deal Boards that give leadership visibility into these insights!

Nate Arana, Senior SDR, might be a blue belt in Brazilian Jiu-Jitsu, but when it comes to using Deal Boards to prevent no-show meetings, he's a black belt in Gong!"We want to create excitement and drive urgency with the people we're meeting with and set up our AEs for success."Watch this video to see how SDRs at Gong use Deal Boards to gauge the likelihood of meetings happening and learn from their AE's best practices.

On today’s episode of Gong on Gong, ABM Marketing Manager @Corrina Owens shares how they use Gong to capture "love" moments to create compelling messaging and drive better human connection with future customers.Watch the video here! https://listen.casted.us/public/76/Gong-on-Gong-36ab42c1/2010e61d 

On today’s episode of Gong on Gong, Customer Success Operations Program Manager shares how they use Gong to see the entire pictures of the state of their customers and quickly identify top goals with new customers to reduce time to value.Watch the video here! https://listen.casted.us/public/76/Gong-on-Gong-36ab42c1/6a22c3a9

On today’s episode of Gong on Gong, Sales Enablement Leader Roxi Ameri shares how they use Gong to track and enforce trainings in both sales reps and leadership that lead to successful adoption. Watch the video here! https://listen.casted.us/public/76/Gong-on-Gong-36ab42c1/fe0abade

On today’s episode on Gong on Gong, Senior Director of Sales Strategy @Shantanu Shekhar shares how they use Gong to to bring a blend of data and reality to their perspective in leadership forecasting conversations. Watch the video here! https://listen.casted.us/public/76/Gong-on-Gong-36ab42c1/f6564d2e

In the world of basketball, an assist is attributed to a teammate who passes the ball to a player that leads to a score. 🏀In the world of sales, the ball is the open deal, the teammate is Gong Assist, and the player is…See where I'm going with this? If not, you will after you watch CAE @Samantha Levine’s video on how Gong Assist enables her to stay on top of her active deals, keep her CRM data hygiene squeaky clean, and uncover blind spots where she can lean in to drive momentum on stalled deals. This Q3 173% attainer said it best:"When you focus your attention on the right deals, you take the right actions, and very simply close more." Check out the video here, and let us know how you identify gaps in your active deals so that you can take proper action and follow up!

If you’re in a Sales Enablement role at your organization, you’ve probably been asked to measure the success of your programs.  But how exactly do you do that?  How do you deliver relevant metrics to your leaders to prove the value of enablement at your org?  Tune in to this interview with @Nate Vogel, Vice President of Enablement at Gong, to learn: How to measure accountability at each phase of the enablement process What enablement effectiveness is (and how to measure it with Gong) How to tie enablement into the overall KPIs of your business, like ARR, upsell, and churn Three examples of how Gong uses Gong to measure enablement and make data-driven decisions for our business, including:  Using Gong to lift Commercial win rates Launching and measuring new strategic narrative messaging adoption and performance with Gong Using Trackers to measure win rate over time with Gong  Special thanks to Roxy Ameri, @Brandy Ringler, Leah Wilson, Danny Wasserman, @Chelsea Neill,

If you’re in a Customer Success role, then you know that having control over your book of business helps you be a strategic partner to your customers and feel more confident during growth and renewal conversations. On today’s episode of Gong on Gong, Customer Success Manager @Kendall Ritter shares how she uses Gong to seed growth opportunities within her team's upcoming renewals to ensure they're equipped with a game plan that drives momentum in customer conversations. Watch the video here! “Having control over your book of business helps you be a better partner, present up, hit your numbers quarter over quarter, and feel confident saying, “I’m not afraid of risk or growth opportunities because I know and can see all of the inputs and outputs that I should be driving based on the indicators that Gong is telling me.” What are your strategies for leveraging dealboards as a CSM? We’d love to learn from you — let us know in the comments!

On today's episode of Gong on Gong, Director of Customer Education @Stephanie Pellegrino shares how she leverages scorecards to reduce trainer ramp time by 67%!  In 2021, Stephanie grew her team by 900% and hit incredible milestones along the way including: Trained 23K users via live training Amassed 16.7K academy users Launched 360+ courses and content Receive an 96% CSAT for all types of live training  Are you using this superpower? How do you use in-line editing? Let us know in the comments below!(And if you’re a Gong customer, you get special access to Stephanie’s video walkthrough of her process for using scorecards to standardize trainings! Watch it here.) Stephanie’s challenge: In the past, ramping new hires into their training roles took as long as 90 days. Stephanie’s superpower: Using Scorecards to train new hires and cut ramp time by 67% Stephanie’s workflow:   Create your scorecards “The scorecard helps ensure that every call has really solid logistics that encompas

On today’s episode of Gong on Gong, Sales Manager @Drew Wills shares how he uses Gong to forecast with confidence for the first time in his 10-year career in Sales.  Watch the video here (and get a sneak peek of Gong Forecast ahead of our official launch 👀)  “Towards the end of the quarter, we’ll know exactly how much we have left to close, what is sitting with who, and we’re all rowing in the same direction to get big deals over the finish line. I’m spending less time deciphering where we’ll finish and more time coaching and helping my team close their deals.” Now that you’ve had an exclusive peek at Gong Forecast, what do you think? How will Gong Forecast help you and your team achieve your goals? We’d love to hear from you in the comments!

Hi Gong Community! On today’s episode of Gong on Gong, Sr. MM CSM @Tyler Ratcliff shares how she uses Gong to assess account health, uncover her CAE's efforts and plan ahead in scheduling and executing business reviews.Business reviews are a key milestone moment in a customer's journey. Without them, CSMs and CAEs can be left misaligned with their stakeholders and be faced with unknown risk come renewal.WithGive her video a watch here : VideoCheers! Mimi

On today’s episode of Gong on Gong, Senior Account Executive Sarah Brazier shares how she collects ✨ magical moments ✨ from conversations with her prospects and uses them in her final business cases to win pilots. Watch the video here!  (0:46): "Gong gives me the ability to build better business cases by helping my prospects relive magical moments.” (4:00): “The workflow is simple: Multithread your accounts, capture those conversations, listen back and find the meaningful, magical moments where your prospect had that big realization moment...and showcase it in your final business case." Do you use Gong to capture magical moments during conversations with your prospects?  

On today’s episode of Gong on Gong, Director of Commercial Sales Bryan Tucker shares how he uses Gong to spot unknown risks in must-win deals and uses that data to coach his managers and reps. Watch the video here!  "As a second-line leader with a team of 45 people and 200+ deals in my pipeline on any given month, it would literally be impossible for me understand the details of 95% of the deals. That means that when I’m coaching my leaders or reps, I could be completely missing the mark or doing more damage than good without Gong.” Get the workflow (1:57): How to coordinate your coaching with a leader on a must-win deal for the quarter How do you identify risks in your deals in Gong? Let us know in the comments below! 

On today’s episode of Gong on Gong, Growth Account Executive @Lauren Frilling shares how she uses Gong to understand her customer’s full history to drive impactful renewal and growth conversations. Watch the video here!  “I listen back to these calls to hear directly from the voice of the customer — what they cared about and how they're using Gong — so I can tell that story or ask for the business come renewal time.”  Key Takeaways The superpower Gong gives growth account executives is teleportation — the ability to go back in time and fully understand an account’s history around growth and renewal so that you can have effective conversations with your customers. This workflow helps you understand why your customer became a customer, why they renewed, what they accomplished over the last 12 months, and how your product helped them get there. As a best practice, follow this workflow any time you’re handed a new account.  Pro tip: Filter by calls on the account page, type in “renewal,” g

📢 Cue the air horns! 📢   On today’s episode of Gong on Gong, Sales Enablement Manager of Global Onboarding Eric Lindroos shares how he uses Gong to onboard new Gongsters in a remote environment while keeping it fun, entertaining, and organized. Keep reading (or if you’re a Gong customer, watch the video walkthrough here) to learn how Eric ensures that every single new hire at Gong feels well supported and set up for success in their new role.  Fun fact about Eric: He just moved to Dublin, Ireland with his puppy Bradley Benjamin! 🐶 #EnjoyTheRide How do you use Gong for enablement and onboarding at your organization? Let us know in the comments below!  Eric’s challenge:Helping new hires feel less isolated and siloed while onboarding remotely. Eric’s superpower:The ability to onboard 40 to 60 new Gong employees across multiple locations and multiple time zones in a remote environment every month.  Eric’s three onboarding calendars General onboarding calendar Give new hires exposure t

On today’s episode of Gong on Gong, Customer Account Executive @Ian McDonald shares how he replicates the behaviors that successful Account Executives exhibit to close large, Enterprise-level deals over $100,000.  Watch the video here! “In order for me to get promoted, I know that I have to be closing big deals. I use Gong to automatically surface the moments that are relevant to me in real-time and use data to pinpoint key behaviors that I know I need to replicate.”  Key TakeawaysGong allows AE’s to democratize their own skill development by giving them access to good behaviors that AE’s are exhibiting to close large deals. By automating this learning, AE’s can continue to succeed in their role while setting themselves up for future success and promotion. This workflow allows AE’s to narrow down to a specific key moment in Gong and automatically send that snippet to their inbox for review.  How do you use Gong to level up in your career? Let us know in the comments below!  

On today’s episode of Gong on Gong, Gong’s Head of Global Enterprise CS @Nick Vealitzek shares how he uses Gong to prepare himself and his team for renewals and upsells.  Keep reading to learn how to quickly understand how your largest renewals, upsells, and risks are tracking.  Fun fact: Nick lived and worked in Prague in the Czech Republic, where he met his now-wife. “Spare a thought for her as well — she traded the last name Snow for Vealitzek. I think that means she loves me.” How do you use Gong to prepare yourself and your team for renewals and upsells? Let us know in the comments below!  Nick’s challenge:Having to send his CSMs the dreaded “Hey, what’s the status of X or Y customer?” Slack or email. Nick’s superpower: The ability to quickly understand how his team's largest renewals and upsells are trending towards the end of the quarter or year. Nick’s workflow: Click into the Deals tab Sort by ARR to see the largest outstanding renewals Open an account and look at the cont