GONG’s Guide to GAP Selling
GAP Selling is an increasingly popular sales methodology that relies on closing a gap between your prospect’s current and future state. If your team has recently switched to GAP Selling, or are thinking about it, fear not - Gong can help!Configuring Gong after adopting new messaging is crucial in tracking its adoption and success. As a CSM here at Gong, the first place I suggest my customers start is Trackers. For GAP Selling, I suggest breaking your Trackers into 6 pieces: Current State, Problem, Root Cause, Emotion, Future State, and Solution. Feel free to leverage GONG’s Guide to Gap Selling and the base Trackers below. Do not forget to customize these trackers further for your industry, product names, product value, discovery questions, and use cases!GAP SELLING Current State:current state, d