How to Implement Trackers in 3 Simple Steps
[Written in collaboration with Julian Gonzalez VP, Strategic Sales & Enablement at Briq. Thank you @Julian for the excellent examples, and expert perspective.] Trackers are an important building block to get the most value from Gong. They allow users to understand what is being spoken about in both calls and emails. Gong comes with a handful of out of the box trackers (Process, Budget, Authority, Timing etc.), and over the course of rolling out and evolving Gong we create additional trackers to help us understand specific mentions, processes, messaging and so much more that is unique to our company. If you aren't using trackers at your organization, it may be because you're not sure why they're valuable or how to set them up. First, let’s dive into why trackers matter so much: Trackers help: Inform what sales people are talking about Identify risk (e.g. Competitive mention in a late stage cycle) Dispel or confirm beliefs and/or your intuition (e.g About your competition, your